tag:blogger.com,1999:blog-85914909209775590762024-03-05T19:01:10.389+00:00BounceMusic, Sound, ContentNik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.comBlogger275125tag:blogger.com,1999:blog-8591490920977559076.post-50740394358058515422015-06-15T08:18:00.002+00:002015-06-15T08:18:47.831+00:00Haitus<div class="separator" style="clear: both; text-align: center;">
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Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-77719066731081342202014-01-07T10:27:00.001+00:002014-01-07T10:28:01.599+00:00London's New Year's Eve Fireworks Soundtrack 2014<div style="text-align: justify;">
Happy New Year!</div>
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Bounce was once again delighted to be asked to produce the soundtrack to the Mayor of London's New Year's Eve Fireworks 2014.</div>
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The whole event was produced by global brand experience company Jack Morton, and this year sponsored by Vodafone.</div>
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The TV partner was the BBC and the programme achieved not only the highest ratings of any recent New Year's Eve show, but the highest ratings for BBC One for the whole year.</div>
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You can watch the broadcast here:</div>
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And for you purists out there, you can listen to and download this year's soundtrack here:<br />
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<iframe frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/126692538&color=ff6600&auto_play=false&show_artwork=false" width="100%"></iframe>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-12712076728695647122013-10-15T17:10:00.002+00:002013-10-15T17:10:22.209+00:00A Guy Called Gerald - Voodoo Ray<div style="text-align: justify;">
Voodoo Ray by 'A Guy Called Gerald' has always been a favourite 'classic house' record of mine, from I first got a white label of it, back in Liverpool in 1988.</div>
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I always wondered how Gerald managed to get that hypnotic vocal sound and addictive bass line.</div>
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I need wonder no more!</div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/MBhpOYZeNOE" width="400"></iframe>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-59407010942620260962013-10-15T10:22:00.003+00:002013-10-15T10:22:34.984+00:00Sound With PowerThe new Mercedes-Benz TV ad - 'Sound With Power' is really clever.<br />
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Not quite sure what it tells us about the new E63 AMG engine, but the mash-up of sounds is really nicely done...</div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/nq4Po4RRRqY" width="400"></iframe>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-53407036617158476462013-10-15T10:09:00.002+00:002013-10-15T10:12:18.605+00:00Anna F - DNA (Bounce Terrace Remix)<div style="text-align: justify;">
So - we've been busy in the studio working on a whole host of stuff. Here's another remix project from the studios of Bounce - this time it's for <a href="http://www.annaf.com/" target="_blank">Anna F</a>, who's signed to Universal, and her new song 'DNA', which we think is rather good!</div>
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You can watch the video for the original version / single here...<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="//www.youtube.com/embed/W_vR5u5QxZY" width="400"></iframe>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-84033588796151388742013-05-23T11:43:00.001+00:002013-05-23T11:44:28.697+00:00OMD - Dresden (Bounce Darkside Remix)<div style="text-align: justify;">
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Since launching Bounce at the start of 2012, we've been involved in a whole range of great projects. From radio and TV, through to events and live music. Creativity in audio is what Bounce is all about.</div>
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So I'm pleased to share with you our latest project which comes under the 'music production' banner!</div>
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Orchestral Manoeuvres in the Dark are one the UK's pioneers of electronic music. From their first hit 'Messages' in 1980, and throughout the last 3 decades, they've been writing and producing brilliantly catchy and clever electronic pop.</div>
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Their latest album 'English Electric' is their 12th studio album and was released last month.</div>
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Taken from the album, the single 'Dresden' has the hallmark OMD sound, and getting the opportunity to remix it for the Dresden EP was great.</div>
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The 'Bounce Darkside Remix' provides a moodier take on the song, and hopefully something fans of OMD will like, particularly if they're in a more melancholy place!</div>
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You can download the full EP with other mixes from John Foxx, Mike Jolly and Zebra and Snake. Get it from iTunes <a href="https://itunes.apple.com/gb/album/dresden-ep/id641115082" target="_blank">here</a>.</div>
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In the meantime, here's a clip of the Bounce Darkside Remix for you. Enjoy!<br />
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And if you fancy checking out the album on Spotify...<br />
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<iframe allowtransparency="true" frameborder="0" height="380" src="https://embed.spotify.com/?uri=spotify:album:0FXhhLwNEPBOnw6aeCmNKn" width="300"></iframe>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-42993218076876916382013-05-03T12:17:00.000+00:002013-05-03T12:17:04.015+00:00Android Car Radio<div style="text-align: justify;">
I love gadgets. Especially ones connected with radio.</div>
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So when the Programme Director of client station <a href="http://www.kronehit.at/" target="_blank">Kronehit</a>, based in Vienna, told me he had a new car radio, I was keen to check it out.</div>
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And when he told me it was the latest Android 'in car' radio he'd imported from China, I thought ... this, I gotta see.<br />
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Want to understand the latest trends in digital and online radio consumption? You can do no better than check out the latest study from my friends at <a href="http://www.edisonresearch.com/" target="_blank">Edison Research</a> in conjunction with <a href="http://www.arbitron.com/" target="_blank">Arbitron</a>.</div>
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'The Infinite Dial 2013: Navigating Digital Platforms' is the latest in a series of studies that really track the changes in digital consumption particularly within radio / audio in the US, and are a great indicator of how things may develop in other markets over the next few years.</div>
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So, stick on the kettle... make yourself a cup of tea... and enjoy the show.</div>
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WARNING - There are lots of charts, graphs, pie charts, figures and statistics. If you have an aversion to research, then this is certainly not for you!<br />
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(And I know it sounds like they're presenting it from a base on the moon - but it's really interesting... honest!)</div>
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<iframe allowfullscreen="" frameborder="0" height="281" mozallowfullscreen="" src="http://player.vimeo.com/video/63190496" webkitallowfullscreen="" width="400"></iframe>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-13071074407071592842013-03-31T20:06:00.001+00:002013-03-31T20:09:08.709+00:00'Spotify - For Music' - Ad CampaignSpotify have launched their first ever ad campaign in the US, showing the power of music.<br />
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Nice work from <a href="http://www.droga5.com/" target="_blank">Droga5</a><br />
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Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-292254202235698922013-03-30T19:38:00.000+00:002013-05-23T11:48:20.500+00:00Radiodays Europe 2013 - Tony Wadsworth<div style="text-align: justify;">
Radios' relationship with the record industry has always been important... perhaps never more so. With more alternatives for record companies to get their music promoted, is radio still relavent... and is the DJ recommendation more powerful than the algorithmic recommendation?</div>
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Who better to address some of these issues than former CEO and Chairman of EMI (UK & Ireland) and the current Chairman of the <a href="http://www.bpi.co.uk/" target="_blank">BPI</a>, Tony Wadsworth.</div>
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I invited him to give the keynote record industry speech at this year's <a href="http://www.radiodayseurope.com/" target="_blank">Radiodays Europe</a>. If you weren't able to make it to Berlin... panic not. Here it is...<br />
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<i>(Update - it seems the producers of the video content have made this video 'private'. Not sure why! I will see if it can be shared again)</i></div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/ggmJl8XPQfU" width="410"></iframe>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0Berlin, Germany52.519171 13.40609119999999252.209891 12.760644199999991 52.828451 14.051538199999992tag:blogger.com,1999:blog-8591490920977559076.post-4501275617046565532013-03-30T16:18:00.001+00:002013-03-30T16:18:31.759+00:00The Story of The Rise of Storytelling<div style="text-align: justify;">
It's been interesting to see the rise of 'storytelling' as a powerful force in marketing.</div>
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Storytelling is of course as old as time itself, and for years in radio we've always known the best presenters are the ones who tell the best stories. We respond vetter as individuals when people are telling us stories... not just selling us stuff, or promoting something.</div>
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Over the last few years we've seen storytelling creeping more and more into mainstream commercials for high street brands.</div>
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The latest to jump on board this fashion is Waitrose... who are selling us both their values (wholesome, natural, steeped in culinary tradition etc) and their products with this technique.</div>
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I like these ads. Simple stories told in an effective way. And even with 'The Boy and The Lamb' they've managed to weave their celeb chef into the execution.</div>
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/CeDYVRue9iY" width="400"></iframe>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-19394711846945687732013-01-29T17:43:00.001+00:002013-03-31T19:47:26.248+00:00Livemau5 on BBC Radio 5 LiveRadio's always best when it's live, and responds to things that happen there and then.<br />
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Even if it's unexpected and certainly unwanted.<br />
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I love how Shelagh Fogarty deals with this. An honest reaction to an unwelcome guest.<br />
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She still manages to back-anno the guests very well though...<br />
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<a href="http://vimeo.com/57685359">Major Scaled #2 : REM - "Recovering My Religion"</a> from <a href="http://vimeo.com/majorscaledtv">major scaled</a> on <a href="http://vimeo.com/">Vimeo</a>.Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-35325057374650295112013-01-07T17:41:00.001+00:002013-01-07T17:55:24.570+00:00London's New Year's Eve Fireworks 2013 - The Story Behind The Soundtrack<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/4e8vfRTsFU4" width="400"></iframe>
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<span style="font-family: inherit; font-size: 10pt;"><span style="font-family: inherit; font-size: 10pt;">Bounce is all about creativity in music,
sound and content.</span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">We work with a range of brands and
broadcasters producing audio, writing music, providing consultancy and creating
content... and so when we were asked to design and produce the soundtrack to
the Mayor of London’s New Year’s Eve Fireworks Display for 2013, how could we possibly
refuse?<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">The event is produced on behalf of the Mayor
of London by <a href="http://www.jackmorton.com/" target="_blank">Jack Morton Worldwide</a>. They are one of the world leaders in
staging events and a fantastically creative ‘global brand experience company’.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">If you’ve ever wondered how an event like
the New Year’s Eve Fireworks Display comes together, the answer is simple. You
get a company with the experience to pull off something of this scale to do it
all!<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Fortunately, at Bounce, we didn’t have to
worry about crowd control, about viewing areas, and about liaising with all the
relevant authorities. No. That was handled by Jim Donald from Jack Morton, whom
we christened ‘Head of New Year’. Without him, there is no New Year kids!<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Our job was the soundtrack.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">And we started, as you always do... in a
room... with some people... and some ideas... and a blank sheet of paper.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">The people were... myself and Dan McGrath,
Bounce’s Creative Director; Jim Donald and David Zolkwer from Jack Morton; and
Darryl Fleming - the lead fireworks designer from <a href="http://www.kimboltonfireworks.co.uk/" target="_blank">Kimbolton Fireworks</a>. They
know a thing or two about fireworks, and were involved in some small events
like the Queens’s Jubilee and the Olympics Opening Ceremony.<o:p></o:p></span></span></div>
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<span style="font-family: inherit;"><span style="font-size: 10pt;">David Zolkwer is one of the world’s leading
producers of public events and ceremonies, with his credits ranging from the
Athens and Beijing Olympics through to the Hong Kong handover and World Cup in
South Africa. </span><span style="background-color: white; font-size: 10pt;">He has also been
appointed as Head of Ceremonies for the Glasgow 2014 Commonwealth Games</span>.<o:p></o:p></span></div>
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<br /></div>
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<span style="background-color: white; font-size: 10pt;"><span style="font-family: inherit;">So, it’s fair to say
we were working with the best of the best.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="background-color: white; font-size: 10pt;"><span style="font-family: inherit;">The objective was to
produce a 10-11 minute soundtrack which not only welcomed in the New Year in
style, but celebrated the amazing year that was 2012.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-family: inherit;"><span style="background-color: white; font-size: 10pt;">We wanted to produce
something that was </span><span style="font-size: 10pt;">very
British, very London, and would help raise a smile or two on the night as well.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">At
the initial briefing meeting, we threw round some ideas... some song titles...
some potential themes... and that was it. We were off.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Quite
a few people have asked me what comes first. Music or fireworks? The answer is
the music comes first, and only when that is complete can the fireworks be
designed and choreographed to the music, along with the lighting design. So the
pressure was on to deliver!<o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuwjc5DmfBWpkiv2hdp4CelBsuZ9ZCtKEvOlxBJGPteq817EzHzOP42qh-cinHsUYNrcIiLNNWBBxGY7FZZ82IrdHjoKUAeZBJ2W1TTFVSxZD9n-QxyhQ6gonRIGO8vQWRuAOwKVPKcpE/s1600/SNN0109ALON--_1646382a.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuwjc5DmfBWpkiv2hdp4CelBsuZ9ZCtKEvOlxBJGPteq817EzHzOP42qh-cinHsUYNrcIiLNNWBBxGY7FZZ82IrdHjoKUAeZBJ2W1TTFVSxZD9n-QxyhQ6gonRIGO8vQWRuAOwKVPKcpE/s320/SNN0109ALON--_1646382a.jpeg" width="320" /></a></div>
<span style="font-family: inherit; font-size: 10pt; text-align: justify;"><br /></span>
<div style="text-align: justify;">
<span style="font-family: inherit; font-size: 10pt; text-align: justify;"><span style="font-family: inherit; font-size: 10pt;">Any
collaborative creative process is fraught with ups and downs. You can have what
you think is a great idea; spend hours producing a demo of a sequence, only to
realise that you were the only one who liked it! Straight away, you’ve got to
dismiss any notion of being too protective of your ideas. Yes – bring them to
the table, sell them in, be passionate about them... but if they don’t grab
everyone’s attention straight away, move on. They’re only ‘ideas’ and there are
always plenty more of those.</span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">For
several weeks, we worked like this with the whole team, producing ideas and sequences,
having daily conference calls, listening, discussing, getting feedback,
agreeing, disagreeing... and laughing. It’s important to laugh when the
pressure is on. Often, we’d talk several times a day... updating as we went.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Dan
and I were working out of 2 studios simultaneously to maximise the output.
Technology allows us the freedom to work like that these days, and we honestly couldn’t
have done it without Dropbox, Skype, and of course Logic.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">I
had to go and work for a few days in Vienna half-way through the intensive
production period for this, and so my trusty MacBook came with me! I’m pleased
to say that one of the sequences in the final cut was produced in a 6<sup>th</sup>
floor hotel room in Vienna at 3am, fuelled by Red Bull and take-away Weiner
Schnitzel!<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">As
things started to take shape, we identified some quotes from the Olympics,
Paralympics and Diamond Jubilee that we felt added something to the
soundtrack... so permissions were sought from Number 10, Buckingham Palace,
Clarence House, the IOC, The Mayor of London, BBC Sport, Lord Coe’s office etc.
And where rights could be easily granted, they were.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">We
continued producing different sequences, doing different mash-ups, trying to
get the flow right until eventually after several weeks of late nights and
early mornings, and gallons of coffee... everyone was happy.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">At
that stage we’d reached version 17!<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">And
just when we thought we were finished, we got word that there were problems
clearing just one particular track (which shall remain nameless!)... so we had
to find a new sequence to fit in the exact gap. Darryl had already started
designing the fireworks at this stage, along with the lighting from award-winning
lighting designer, <a href="http://www.durhamld.com/" target="_blank">Durham Marenghi</a>, so we couldn’t just scrap the whole timing.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">So
of course we did produce a new section... so strictly speaking it was version
17b that went to air!<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">The
result was fantastic. 12.9 Million people watched on the night in the UK, and
at the time of writing this, there are over 2 Million views on YouTube and counting. We got great feedback regarding the soundtrack, and even Joe from Nero (who have the very 1st track of the sequence - "Me and You") sent us a lovely email and thanked us for making Nero the opening track of 2013. We apparently made his Mum cry with happiness! <o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">The
fireworks were stunning. The lighting enhanced the show even more and the event
looked fantastic on the BBC TV show ‘New Year Live’, guided by Claire Popplewell as
Executive Producer, and Catherine Stirk as Producer.<o:p></o:p></span></span></div>
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<br /></div>
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<div style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">So
here are a few thoughts that have come out of the process which may be useful if
you’re embarking on any creative venture with a team of people;</span></span></div>
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</div>
<ul>
<li style="text-align: justify;"><span style="font-family: inherit; font-size: 10pt; text-indent: -18pt;">Don’t
be too protective over your ideas</span></li>
<li style="text-align: justify;"><span style="font-family: inherit; font-size: 10pt; text-indent: -18pt;">Share
everything and welcome all feedback, wherever it’s from</span></li>
<li style="text-align: justify;"><span style="font-family: inherit; font-size: 10pt; text-indent: -18pt;">Fight
for the things you’re passionate about</span></li>
<li style="text-align: justify;"><span style="font-family: inherit; font-size: 10pt; text-indent: -18pt;">Always
look for how something can be subverted or twisted to make it stand out</span></li>
<li style="text-align: justify;"><span style="font-family: inherit; font-size: 10pt; text-indent: -18pt;">Never
settle for ‘average’; aim to make it the best and always improve, improve,
improve</span></li>
</ul>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">You
can listen to the soundtrack on its own (without the pictures!) here:<o:p></o:p></span></span><br />
<span style="font-size: 10pt;"><span style="font-family: inherit;"><br /></span></span></div>
<iframe frameborder="no" height="166" scrolling="no" src="https://w.soundcloud.com/player/?url=http%3A%2F%2Fapi.soundcloud.com%2Ftracks%2F72939265" width="100%"></iframe>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Happy
New Year!</span></span></div>
</div>
Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-72720554845137298762012-09-26T16:05:00.000+00:002012-09-26T16:05:33.051+00:00The New Radio 1 Breakfast Show with Nick Grimshaw - First Impressions...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVsRoD_qozZ2yroqF9fYeldIOKsyIP3NmnDJG6XiVgvyQ5mV_dx7vVJqbpD7i3DVfh6IoPLu9_5bUPZF5XamNlem4mKCY-Ufoe94a9aaC9i4va5TvcM2qh4caOaPSS6KcVTHBFx4oQBXc/s1600/Grimmy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVsRoD_qozZ2yroqF9fYeldIOKsyIP3NmnDJG6XiVgvyQ5mV_dx7vVJqbpD7i3DVfh6IoPLu9_5bUPZF5XamNlem4mKCY-Ufoe94a9aaC9i4va5TvcM2qh4caOaPSS6KcVTHBFx4oQBXc/s320/Grimmy.jpg" width="320" /></a></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;"><a href="http://www.radiotoday.co.uk/" target="_blank">Radio Today</a> asked me to write an opinion piece for them about the new <a href="http://www.bbc.co.uk/programmes/b01mrh21" target="_blank">Radio 1 Breakfast Show with Nick Grimshaw</a>. Here's what I wrote...</span></div>
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<span style="font-family: inherit;"><br /></span></div>
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<span style="font-family: inherit;">“You only get one
opportunity to make a first impression... so make it count!” someone once said
to me. It’s true, which is probably why getting your first breakfast show ‘half-decent’,
is pretty important. At the same time, everyone in the industry knows that a
first show may be pretty unrepresentative of what is to follow over the next
few months and years. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;">So how did Grimmy
do then?<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;">I tried to listen
to the first show more like a regular listener might, dipping in and out. I
must have tuned in at precisely the wrong moment though, as the very first
thing I heard on this “Now with Added Music” breakfast show was a link that
quite possibly ‘Moyles-eque’ in its duration. It was 12m 22s long folks.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: inherit;">Now I wasn’t
expecting all 30 second links and 5 in a row, but was this the right approach
for day 1?<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: inherit;">And as I carried
on my listening I got the sense that the zoo / team format was still very much
there, but just toned down a bit. Grimmy was understandably using them as a
crutch, and threw to them quite a lot. They, on the other hand, were obviously
under some sort of instruction not to engage too much with him on-air. So the
result was something that, let’s say ‘lacked a little flow’. The chemistry is
not there yet for obvious reasons.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: inherit;">Content wise, it
already felt younger with his obligatory One Direction mate making an
appearance and a Justin Bieber pre-record. This in itself may be enough to
drive the older end away, which is of course part of the desired effect.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: inherit;">There’s no doubt
that Grimmy is a cool, well-connected guy but I worry that too much ‘showbiz’
might become a bit grating after a while. Mentioning his “manager” on-air and
name dropping the people who had got in touch to wish him well is so far
removed from the ‘down to earth, bloke in the pub’ shtick that Moyles did, it’s
going to take some getting used to. I know he’s a good Northern lad, and
getting the balance of ‘enough celebrity’ and ‘too much celebrity’ is tough,
but it’s certainly something for him to watch for.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: inherit;">One other thing;
he needs to actually tell some stories and have some content. At the moment,
it’s all very waffley and lacks any substance or direction. He takes 2 minutes
to say what could be said in 15 seconds. That’s something that needs to be
addressed pretty quickly I feel.<o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: inherit;">Now of course,
all the above is grossly unfair. Judging a breakfast show based on a couple of
outings is more than a little unreasonable, but it certainly is how listeners
do it. They don’t always allow the time a show needs to get into its rhythm. But
let’s revisit it in 6 weeks and see how he’s doing shall we?<o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: inherit;">I think Grimmy’s
a safe pair of hands for the show. He won’t be overly successful, and he won’t
be so bad that he’s forced off either. He’ll probably do it for 3 years... max.
But will he provide the injection of energy and creativity that broadcasters
like Moyles and Evans brought to the show? I rather doubt it. But he is mates
with One Direction, in case you didn’t know.<o:p></o:p></span></div>
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<br /></div>
Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-5837411444389768732012-09-16T10:12:00.002+00:002012-09-16T10:12:43.197+00:00Goodbye to The Saviour...<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMuqV07rqUiPrdHy_UpIDgo3aTGrNaMJtn6JOYTsf6jgBBWfd73zrhpFyHl7DWfNQOcJmCTx6Wz4MVqWhjHnPjUPIFDiDVqFb3aHEdMdcmm4mU4rFYzsvPa7qAdeEStwYZZNOuPJHgblA/s1600/radio1.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMuqV07rqUiPrdHy_UpIDgo3aTGrNaMJtn6JOYTsf6jgBBWfd73zrhpFyHl7DWfNQOcJmCTx6Wz4MVqWhjHnPjUPIFDiDVqFb3aHEdMdcmm4mU4rFYzsvPa7qAdeEStwYZZNOuPJHgblA/s1600/radio1.gif" /></a></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">I listened to the last Chris Moyles Show on
Friday. It was, as you would expect, a suitable send off for a broadcaster whose
impact on Radio 1 is undeniable.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">He arrived as ‘The Saviour of Radio 1’ and
it’s fair to say that he was true to his word.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">He took the team / zoo format that Evans
had used a decade earlier, gave it his own style, and ran with it, growing the
ratings and audience loyalty along the way.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">I remember doing a session with Andy
Parfitt at a conference just after he left Radio 1, and I asked him how good a
broadcaster he thought Moyles was upon reflection. He said plainly “He’s the
best.” And you can see why he would say that.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">He was able to create great radio moments
out of seemingly nothing; bring mega-stars right down to earth with engaging
interviews; understand that doing a breakfast show is all about ‘the show’;
posses the right balance of ego and fragility, but with the talent to back it
up; and draw listeners in day after day with a classic approach to the ‘soap
opera’ of team radio.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">The best talent always has its haters, and
for some Moyles was just not their thing. But the fans loved it. Really loved
it. You could hear their devotion when they spoke to him on-air, or you could read
it on the messages on Facebook.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">Everyone had an opinion when you mentioned
his name in the pub. And you can ask for no more than that. People knew him and
had an opinion of him.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">Yes – the critics in the industry would always
point to his age (38) and how he connected more with listeners in their 30’s
and 40’s than in the core Radio 1 demo. And there’s no doubt that at times it
was an obvious problem for the network, particularly when he’d rather play T’Pau
than Skrillex.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">But to do what he did for 8 years and 8
months takes enormous talent and commitment. And for that we should applaud
him.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">I hope he gets back on the radio soon. I
know several stations that want him. UK radio is a better place with Chris Moyles
on it.<o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">And if you missed his 'Goodbye Song', here is
it is, in a typical understated Moyles fashion...</span><span style="font-family: Verdana, sans-serif;"><o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;"><br /></span></span></div>
<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/t3L5c0UGdV4" width="390"></iframe>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com1tag:blogger.com,1999:blog-8591490920977559076.post-45120274303233373072012-08-29T16:45:00.001+00:002012-08-29T16:50:13.158+00:00How To Do A Great Interview...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbxDKWFWIuELb81L2lJpYjeDJjjyMrSfu3NXAAnwtx3EuCVF8zmREIYJgAQSvM0Wv4VUGBlbNaQhQoMdRhXqijSevyMIcvi0E-6AeSy_Jg6lU73EzpfShExpuTn-_eLI0N5gtzqbIyIR4/s1600/coldplay.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbxDKWFWIuELb81L2lJpYjeDJjjyMrSfu3NXAAnwtx3EuCVF8zmREIYJgAQSvM0Wv4VUGBlbNaQhQoMdRhXqijSevyMIcvi0E-6AeSy_Jg6lU73EzpfShExpuTn-_eLI0N5gtzqbIyIR4/s1600/coldplay.jpg" /></a></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Interviewing a band can be quite a boring
experience for both the band and the listener. This is mainly because the band
have usually been asked all the same questions beforehand, and there’s nothing
really new to stimulate them.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">The listener gets a bit bored because,
unless you’re a big fan of the band, the ‘route most travelled’ is strewn with cliché
and predictability.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">So, how do you interview a famous band and
give it a different angle?<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">That was the challenge that Danish comedian
<a href="http://da.wikipedia.org/wiki/Brian_M%C3%B8rk" target="_blank">Brian Mørk</a> had when interviewing Coldplay in Denmark recently.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">First off, Brian is pretty famous in
Denmark with his own TV shows and a great stand-up career. He used to write for the
morning show at Radio 100 I seem to remember.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">He’s a creative guy, so his technique to
shape the interview via quoting Tweets about the band is a great vehicle. Might have
been done before maybe, but I’ve not seen a whole interview done like this .<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">It works really well, and you can see how
the band seem to really enjoy the process as it unfolds. (Apart from Guy on the end who never says anything in interviews anyway)<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">The technique creates some really great moments as you'll see, and
it’s nice how the flow of the interview shifts from 'funny' to 'genuinely insightful' time and time again.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Being for the Danish market, you can swear
as much as you like as they don’t really care about that over there. And the
content is pretty liberal (‘Raping dogs’ for example!). Not sure Jonathan Ross would get away with that these days. Not since... well... <a href="https://www.youtube.com/watch?v=U7IHJ66wj9g" target="_blank">you know</a>...<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Finally, before I urge you to watch the
whole thing... remember that English is a second language for Brian. So hats off
to his laid back style, his genuine humour, and his ability to pull off a great
bit of TV.</span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">He’s done a better job than a lot of British TV hosts could have
done.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Enjoy...</span><span style="font-family: Verdana, sans-serif;"><o:p></o:p></span></span></div>
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/Dl2D9RDpMro" width="390"></iframe>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-37825142959949113272012-08-28T17:09:00.000+00:002012-08-28T17:09:57.416+00:00How to Make Great Promos...<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPxyEcR_6Rqnom2nPtZcmc3NLN6HSydXaWljjVWhrvZ96u5ItMBCFs1mdhJ-Uzb9TOrtC8XGF_Erxp4gi4YtbdWh2GlVZf7oYIU_MNhpw8-hM_fKo5t-nXa9IRlReLU2AP-ygD-ZU5afc/s1600/meet-the-superhumans.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPxyEcR_6Rqnom2nPtZcmc3NLN6HSydXaWljjVWhrvZ96u5ItMBCFs1mdhJ-Uzb9TOrtC8XGF_Erxp4gi4YtbdWh2GlVZf7oYIU_MNhpw8-hM_fKo5t-nXa9IRlReLU2AP-ygD-ZU5afc/s320/meet-the-superhumans.jpg" width="320" /></a></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Promos on radio or TV aim to capture the essence of the programme, the series, or the event they're promoting, in a unique and creative
way; a way that makes you sit up and take notice... the makes you want to tune
in... that makes you interested in it, whatever it’s for.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Some promos can be pretty straight forward.
They show or play clips, maybe good ones, and tell you when it’s on.
Functional, but not that creative.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Some promos tease, and allow your mind to
do the work and fill in the blanks. More creative.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">And some have clips, teasing and
include an added narrative or theme. Now here’s where it gets good. The
creative possibilities start to open up.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">One of the best examples of this I’ve seen
is for Channel 4’s coverage of the Paralympics which are about to get underway
this week in London.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">The use of training and competitive footage
shows what the viewer has in store. Nicely done.</span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">But the added ‘storylines’ in
the middle are a touch of genius, giving context and perspective to the whole piece.
It makes it personal. It makes it human.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">And then the text. It feels like a
Hollywood trailer... only less clichéd, because you know it’s actually true. <o:p></o:p></span></span></div>
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<i><span style="font-size: 10pt;"><span style="font-family: inherit;">“Forget
everything you thought you knew about strength. <o:p></o:p></span></span></i></div>
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<i><span style="font-size: 10pt;"><span style="font-family: inherit;">Forget
everything you thought you knew about humans.<o:p></o:p></span></span></i></div>
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<i><span style="font-size: 10pt;"><span style="font-family: inherit;">It’s
time to do battle.<o:p></o:p></span></span></i></div>
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<i><span style="font-size: 10pt;"><span style="font-family: inherit;">Meet
The Superhumans.”<o:p></o:p></span></span></i></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Meet The Superhumans – just a fantastic tag
line to the whole thing. Positioning it almost <i>above</i> the Olympics in terms of human endeavour, simply because of
the feats involved.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">And finally the music. Being a ‘music,
sound & content’ company, we take particular interest in the selection of
these kind of things! So hats off to the team at Channel 4 for selecting <a href="http://youtu.be/pCx5Std7mCo" target="_blank">Public Enemy – Harder Than You Think</a>. Powerful, gritty, triumphant and positioning the
coverage as more 'alternative' to that of the BBC’s Olympic recent coverage
(superb as it was).<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">So, enjoy one of the best promos on TV right
now...</span></span><br />
<span style="font-size: 10pt;"><span style="font-family: inherit;"><br /></span></span></div>
<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="http://www.youtube.com/embed/m6TBZEX4GTw" width="390"></iframe>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-70176057305516364372012-08-24T08:49:00.000+00:002012-08-24T08:49:06.355+00:00Bob Lefsetz - The Modern Era<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEireVI_RSTgfvbAndSI5BgFw_graHHk8d_ncdU28hfXOdLbeyUSP1oAyiX87vErL-EvBU-EfbXxuqzcOh1pF5Yqrkdw09c_dGbjB1Ok4y2dAObtpA4Y1TzvIm0tRJRLYnC79k2ht7jaK1g/s1600/bob-lefsetz.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="215" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEireVI_RSTgfvbAndSI5BgFw_graHHk8d_ncdU28hfXOdLbeyUSP1oAyiX87vErL-EvBU-EfbXxuqzcOh1pF5Yqrkdw09c_dGbjB1Ok4y2dAObtpA4Y1TzvIm0tRJRLYnC79k2ht7jaK1g/s320/bob-lefsetz.jpg" width="320" /></a></div>
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<span style="font-family: inherit;">Bob Lefsetz is an American music industry figure,
prolific blogger and former lawyer in the music and entertainment business.<o:p></o:p></span></div>
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<span style="font-family: inherit;">One of the mian themes he explores in his blog
is the diminishing role of the major record labels in current recorded
music, and corresponding increasing influence and importance of grassroots
artist activities such as live performances and direct online relationships
with fans. He directs much of his writing at artists and those working within
the music business.<o:p></o:p></span></div>
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<span style="font-family: inherit;">His posts are often inflammatory, but at the same time
have a ring of truth about them, making them quite addictive reading.<o:p></o:p></span></div>
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<span style="font-family: inherit;">I thought I’d share his latest one here with you, as it
echoes the sentiment of a discussion I had with a 16 year old American girl
recently, who when I asked her how she gets her music, she listed every
available source except the radio. and laughed when I asked if she bought
albums...</span><o:p></o:p></div>
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<b><span style="background-color: white; font-size: 10pt;"><span style="font-family: inherit;"><br /></span></span></b></div>
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<b><span style="background-color: white; font-size: 10pt;"><span style="font-family: inherit;">The Modern Era</span></span></b></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Artists
are supposed to lead, not follow. How come they're still making albums?<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Did
you see that Rihanna topped the British charts last week after selling 9,578
copies of her album "Talk That Talk"? This in a country of 60 million!
It was the lowest sales number in history!<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Let's
blame it on the public. Let's blame it on the retailers. Let's blame it on the
record companies. When do the artists start blaming themselves?<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">People
only want the hits.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Now
this is not true of everybody. Are there still people purchasing the long
player and spinning it ad infinitum, learning every lyric? Of course! Just like
there are still people buying CDs, purchasing vinyl and composing letters on a
typewriter. The album is the sideshow.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">And
so is vinyl. It's a trend so small, without the mainstream press none of us
would even be aware of it. Of course vinyl sounds better, but it's
inconvenient! Just like landlines sound better than cell phones. But you don't
see people forgoing calls outside the home, hell, they're canceling their
landlines, using mobiles in their abode!<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">While
you were busy in the studio, concocting your long player, figuring out the
running order, designing the cover, divining the perfect release date, you were
functioning in a bubble. That's not how anybody listens anymore.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">You
want to know how they listen?<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">They
pull up your track on YouTube. Whether in an authorized version on Vevo or a
bootlegged take posted straight to YouTube. And they instantly decide whether
they like it or not. And if they don't, they forget about you. Just that fast.
It's like they're carrying your album straight to the dumper. As if you walked
into McDonald's, sniffed and left and they threw all the food out and closed
the doors. As for listening to all twelve of your tracks, are you nuts! Don't
tell me people have a short attention span, hell, they're marathoning
"Breaking Bad" as I write this. They just don't have time for what is
not exceptionally great, and if you can tell me ten albums from the last two
years that are good from beginning to end, I'm all ears.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Listening
has changed. It used to be entertainment options were limited. You bought
little and played that which you owned. And it's not only music, newspapers are
competing with blogs, TV is competing with YouTube, everything's changing, are
you?<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">You've
got to step up your game. You've got to focus on excellence.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Assuming
you want to break out of the wannabe ghetto.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Just
like in the U.S., where the middle class is evaporating, in art there are
winners and losers, rich and poor, which side are you on? It's okay if you want
to be a journeyman, eking out a living. Hell, maybe you're making a few bucks,
but don't expect to become any bigger than you are. Not unless you make an
undeniable track.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">And
that track no longer has to be Top Forty beat-driven fodder. That's what
"Somebody That I Used To Know" taught us. That the world is not
controlled by gatekeepers. You can't make it if you really try, but if you try
and try, and create something undeniable, you can.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">And
the public is going to discover it on YouTube! Radio comes last. Hell, radio's
been last ever since the advent of MTV. It's a coalition of followers, detached
from humanity, losing power every day.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">So...<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">1.
If you're a wannabe, feel free woodshedding, put online as much as you want, no
one's paying attention anyway. You're just hoping to get lucky. Chances are,
you never will. But this woodshedding and the online response allows you to
explore and possibly find your niche.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">2.
If you've already made it, there are two tiers of material, throwaway and
highly-hyped. Don't put a full court press behind anything that is not truly
stellar. Everything else is a glimpse of your methods. Kind of like a rapper's
mix tape.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">3.
If there is an album, it's an after the fact event. A collection of what's
already been exposed. Kind of like the NOW series, except it's all been done by
you.<o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">4.
Labels are focused on revenues, not careers. They want the album to live
because of its high price and the attendant marketing that drives people to buy
it. They're sticking to this paradigm the way a five year old continues to suck
on a pacifier. It's a no-win situation, but they don't want to let go.<o:p></o:p></span></span></div>
<div class="MsoPlainText" style="text-align: justify;">
<br /></div>
<div class="MsoPlainText" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">5.
It's a singles world.<o:p></o:p></span></span></div>
<div class="MsoPlainText" style="text-align: justify;">
<br /></div>
<div class="MsoPlainText" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">6.
It's a streaming world. Don't focus on Spotify or MOG, you're too stupid to
understand where we're going, hell, you're living in the past. Those services
are ahead of the game, you're behind. Just look at that Nielsen report that
said the number one listening outlet for teens was YouTube. YouTube is
streaming. Just like Jessica Seinfeld mixed vegetables in cookies, YouTube has
been selling you streaming and you're too ignorant to know it. YouTube is an on
demand item. It's pull technology. Feed it. You do this by creating something
people want to pull. And that requires either train-wreck novelty or quality.
And you can marshal your troops to go there, but this doesn't work more than
once if the music isn't good. As for mainstream press... Asking the newspaper
to drive people to YouTube is like asking NBC to tell people to cut the cord
and watch online video. It's like telling a right wing religious zealot to have
an abortion. It's a disconnect. Expecting old media to change is to believe
Coleco is going to rise from the ashes and return triumphant.<o:p></o:p></span></span></div>
<div class="MsoPlainText" style="text-align: justify;">
<br /></div>
<div class="MsoPlainText" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">7.
The cycle has shortened. Your public can handle new music every other month.<o:p></o:p></span></span></div>
<div class="MsoPlainText" style="text-align: justify;">
<br /></div>
<div class="MsoPlainText" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">8.
It's about the performance. It's about live. Not because the ticket prices are
high and you can make dough there, but because it's the one place where the
audience can expect something new, different and alive. If you're playing to
hard drive, repeating your record, you're missing an opportunity. What an
audience likes most is a special show. A different set list. A special guest.
This is the essence of the Grateful Dead's career. Every show was a unique
event. And just like in the heyday of the Dead, great shows live on, with
recordings. They embellish your career, they don't kill it. They make people
want to go to the show and have their own magic moments.<o:p></o:p></span></span></div>
<div class="MsoPlainText" style="text-align: justify;">
<br /></div>
<div class="MsoPlainText" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">9.
All bets are off. Your music doesn't have to sound like anybody else's. It's
just like the seventies, when Warner/Reprise ruled. We want unique. As media
conglomerates merge, the public is running away. That's what the Web is all
about. Feed the people, not the machine.<o:p></o:p></span></span></div>
<div class="MsoPlainText" style="text-align: justify;">
<br /></div>
<div class="MsoPlainText" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;"><i>"<a href="http://www.nme.com/news/rihanna/65480" target="_blank">Rihanna tops UK album with lowest weekly sales since 1994</a>"<o:p></o:p></i></span></span></div>
<div class="MsoPlainText" style="text-align: justify;">
<br /></div>
<div class="MsoPlainText" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;"><i>"<a href="http://techcrunch.com/2012/08/14/youtube-is-for-music/" target="_blank">Nielsen:More Teens Now Listen To Music Through YouTube Than Any Other Source</a>"</i><o:p></o:p></span></span></div>
<div class="MsoPlainText" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: inherit; font-size: 10pt;">Thought provoking stuff from Bob, huh?</span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: inherit; font-size: 10pt;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: inherit; font-size: 10pt;">You
can subscribe to his email list here. It’s well worth it. </span><a href="http://www.lefsetz.com/" style="font-family: inherit; font-size: 10pt;">http://www.lefsetz.com/</a></div>
Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-76112900722071960452012-07-27T10:29:00.000+00:002012-07-27T10:29:51.054+00:00The Drugs Don't Work<div style="text-align: justify;">
With the Olympics upon us, there's all sorts of fun you can have on your radio station with Olympic themed content. From the classics like "Name That Anthem" and "Office Olympics" through to some more innovative bits of content.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
One which stood out for me over the last week was a station that got its main host to take a performance enhancing drug (albeit a legal one) contained in a supplement powder... and then measured his performance before, and after. Really nice idea. Do the drugs work?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
So, which cutting edge, out there, alternative format would pull a stunt like this? Surely some radical American or Australian station pushing the boundaries of acceptability on breakfast radio?</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Nope. BBC Radio 5 Live. That's who.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
And with all the compliance that the BBC have to go through, full marks to them for getting the idea on air.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Here's how it panned out.</div>
<div style="text-align: justify;">
<br /></div>
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<br />Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-6396268538644399322012-07-12T09:58:00.001+00:002012-07-12T09:58:27.235+00:00Goodbye Chris...<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiNfqkollnYCHZFVuEn5YqQYKOJ3roAMBY5m7-Bj1ikYBXBVShxxTlAB2HLnyUC9k30n_oxaGF47mcv9zdeZQDIbW6zMhBGFnWQl9bfk1MiVbjmkZXmsNVynqvhE1uGUB51rXywVxQxTo/s1600/moyles.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="192" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiNfqkollnYCHZFVuEn5YqQYKOJ3roAMBY5m7-Bj1ikYBXBVShxxTlAB2HLnyUC9k30n_oxaGF47mcv9zdeZQDIbW6zMhBGFnWQl9bfk1MiVbjmkZXmsNVynqvhE1uGUB51rXywVxQxTo/s320/moyles.jpg" width="320" /></a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
So, Chris Moyles is leaving the BBC Radio 1 Breakfast Show, having been it's most successful and longest serving host.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
Over time, his contribution to UK radio so far will be put into perspective, but undoubtedly he will go down as one of the greats.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
His replacement, <a href="http://www.bbc.co.uk/programmes/b00f3lmy" target="_blank">Nick Grimshaw</a> has a tough act to follow.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
I liked the way Chris delivered his news on air. Scripted - of course... (wouldn't you!) but honest, and heartfelt... the way class broadcasters can be when required.</div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
I for one, hope he'll remain on radio, and not be lured totally by the deceptively bright lights of TV.</div>
<br />
British radio would be a poorer place without him.<br />
<br />
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<embed src="http://www.bbc.co.uk/emp/external/player.swf" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="512" height="138" FlashVars="config_settings_showUpdatedInFooter=true&config_settings_showPopoutCta=false&config_settings_showPopoutButton=false&config_plugin_autoResumePlugin_recentlyPlayed=false&config_settings_suppressRelatedLinks=true&config_settings_skin=black&config=http%3A%2F%2Fwww%2Ebbc%2Eco%2Euk%2Femp%2Fiplayer%2Fconfig%2Exml&playlist=http%3A%2F%2Fwww%2Ebbc%2Eco%2Euk%2Fiplayer%2Fplaylist%2Fp00vybzn&config_settings_displayMode=audio&config_settings_showFooter=true&"></embed></object>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-71244287694310526472012-07-06T16:23:00.002+00:002012-07-12T09:43:15.871+00:00The Hit Factory Live Bounces onto Radio...<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKYWMjjCSpqxEguMgd50Pmow9kvp4bE5pAN58HAsckM7gnZrLC2QIhObYLHN9dHQeebgMSo3o1fHEsbVHnVfIWir01nt9qmtYnxTHK6wz8bE8cFhSYxeNocGnzeT9U-OtFTU64slDGn9c/s1600/hfl.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKYWMjjCSpqxEguMgd50Pmow9kvp4bE5pAN58HAsckM7gnZrLC2QIhObYLHN9dHQeebgMSo3o1fHEsbVHnVfIWir01nt9qmtYnxTHK6wz8bE8cFhSYxeNocGnzeT9U-OtFTU64slDGn9c/s320/hfl.jpg" width="320" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">At <a href="http://www.thisisbounce.com/" target="_blank">Bounce</a> we create music, sound and
content.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">We’ve got some fantastic projects that are
currently in production and some really exciting partnerships to tell you about very soon. But I’m pleased to tell you about the latest project right now. <o:p></o:p></span></span></div>
<div class="Default" style="text-align: justify;">
<br /></div>
<div class="Default" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">Bounce
will producing a 2-hour highlights programme from the forthcoming ‘<a href="http://www.guardian.co.uk/music/2012/mar/20/steps-bananarama-stock-aitken-waterman-gig" target="_blank">Hit Factory Live</a>’ concert, exclusively for the UK’s <a href="http://www.smoothradio.co.uk/" target="_blank">Smooth Radio</a> and <a href="http://www.realradio.co.uk/" target="_blank">Real Radio</a> network.<o:p></o:p></span></span></div>
<div class="Default" style="text-align: justify;">
<br /></div>
<div class="Default" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">The
Hit Factory Live is a once-in-a-lifetime spectacular taking place in London’s
Hyde Park on 11th July 2012. For the first time ever, the classic artists from
the PWL Hit Factory will perform together on one bill, including amongst many
other Rick Astley, Bananarama, Dead or Alive, Pepsi & Shirlie, Sinitta,
Sonia, and a very <a href="http://youtu.be/aGuNsiSZ9RI" target="_blank">special duet</a> from a certain Kylie and Jason!<o:p></o:p></span></span></div>
<div class="Default" style="text-align: justify;">
<br /></div>
<div class="Default" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">Stock
Aitken Waterman scored an unrivalled run of global hits in the 80s and 90s and
are now acknowledged as one of the most successful songwriting and producing
partnerships of all time. 2012 also marks the 25th anniversary of PWL Records,
the legendary label originally set up as home for many Hit Factory artists.<o:p></o:p></span></span></div>
<div class="Default" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">As
Pete Waterman gave me my first ever
job in radio 25 years ago at <a href="http://www.radiocity.co.uk/" target="_blank">Radio City </a>in Liverpool, it seems only fitting
that Bounce produces the Hit Factory Live radio programme.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">The Hit Factory Live will be broadcast on Real Radio
on Sunday 15<sup>th</sup> July at 7pm, and on Smooth Radio at the end of
August.</span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;"><br /></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">Enjoy!</span></span><br />
<span style="font-size: 10pt;"><span style="font-family: inherit;"><br /></span></span><br />
<span style="font-family: inherit; font-size: 10pt;">UPDATE:</span><br />
<span style="font-family: inherit;"><span style="font-size: 13px; text-align: -webkit-auto;">On Tuesday 10 July 2012 Live Nation and The Royal Parks announced that they had been forced to cancel The Hit Factory Live concert. In a statement, they said...</span><br style="background-image: none !important; font-size: 13px; height: auto !important; margin: 0px !important; padding: 0px !important; text-align: -webkit-auto; width: auto !important;" /><br style="background-image: none !important; font-size: 13px; height: auto !important; margin: 0px !important; padding: 0px !important; text-align: -webkit-auto; width: auto !important;" /><span style="font-size: 13px; text-align: -webkit-auto;">"Following the severe and unprecedented weather conditions across the country the site was declared unfit this morning to host the concert. The decision was made following full consultation with all of the relevant authorities and the safety advisory group. The safety of our customers, performers and production crew is of utmost importance and the decision was made unanimously. The potential risk to staff and music fans was too great for the event to go ahead."</span></span><br />
<span style="font-family: inherit;"><span style="font-size: 13px; text-align: -webkit-auto;"><br /></span></span><br />
<span style="font-family: inherit;"><span style="font-size: 13px; text-align: -webkit-auto;">So - no radio programme I'm afraid for the time being. But watch this space...</span></span></div>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-22906080143079292722012-06-27T17:43:00.000+00:002012-06-27T17:52:56.216+00:00Global buys GMG Radio. Top 10 Do's and Don'ts<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_dssWuNUJN3F_Z6r8qwSWC6_XpraYFYInmisV7YNPdbjKdnEV7gt499B4YxOfL2lAzrQzhEFLei6dhmRDchryw_U4Lr49HtBYtTwW0laet9IOFz4STHVIL_b8TVuyqr6n_MGNS7QIYwU/s1600/global+logo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_dssWuNUJN3F_Z6r8qwSWC6_XpraYFYInmisV7YNPdbjKdnEV7gt499B4YxOfL2lAzrQzhEFLei6dhmRDchryw_U4Lr49HtBYtTwW0laet9IOFz4STHVIL_b8TVuyqr6n_MGNS7QIYwU/s1600/global+logo.jpg" /></a></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">So as Global prepare to sink their teeth
into GMG as part of their... well 'global' domination strategy, here are a few thoughts about some of the “Do’s and Don’ts” if you
currently work for GMG Radio. In fact, fuck it... it’s a Top 10 List!<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">Some of them are fairly sensible pieces of
advice. Others perhaps less so...<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-size: 10pt;"><span style="font-family: inherit;">DO<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">10. Do accept that change happens and
nothing stays the same forever<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">9. Do spend some time thinking about how
things may realistically pan out for you personally<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">8. Do have a Plan B. Start to map out other
options just in case and always ‘protect for the downside’<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">7. Do encourage your managers to share as
much information as they can with you about what’s going on<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">6. Do PR yourself internally a bit and ensure
others know how essential you are to the company, whatever your role<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">5. Do some networking. Get back in touch with
a few mates in the industry<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">4. Do continue to focus on your current
role. Keeping busy somehow helps make change feel less dramatic<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">3. Do tidy up your desk. If your
workstation looks like a shithole, you’ll be the first to get fired. Guaranteed
<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">2. Do “backup” all the stuff you may find
useful in future, just in case you’re forced to make a non-planned, sharp exit<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">1. Do delete all dodgy porn sites from your
browsing history. Especially the Tulisa video<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b><span style="font-size: 10pt;"><span style="font-family: inherit;">DON’T<o:p></o:p></span></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">10. Don’t speculate wildly about the future
plans. It gets you nowhere<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">9. Don’t lose sleep. You need to be on the
top of your game for the next few months, and just it’s not worth it<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">8. Don’t think the company performing the
takeover are “the enemy”. It’s not very productive<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">7. Don’t slag your new owners off loudly in
the office. Keep any personal thoughts you have, to air at home<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">6. Don’t be too sentimental about the past.
Look forward<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">5. Don’t try and ‘brown-nose’ prospective
new managers. No-one likes a ‘kiss-ass’<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">4. Don’t practise saying the new station
name whilst driving in your car. There’ll be plenty of time for that<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">3. Don’t have an Ashley Tabor poster as a
dartboard in the newsroom. There’ll be plenty of time for that<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">2. Don’t hide a rotting fish behind a radiator
on your last day, if you’re ‘let go’. You’re not in a 1978 ITV sitcom<o:p></o:p></span></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-size: 10pt;"><span style="font-family: inherit;">1. Don’t cry like Foxy did when he left
Capital. It sounds ‘well crap’ when you <a href="http://audioboo.fm/boos/776431-neil-fox-last-link-on-capital" target="_blank">listen back</a> years later<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Remember – in life, you can’t change the cards
you are dealt... only how you play the hand.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Good luck.</span><span style="font-family: Verdana, sans-serif;"><o:p></o:p></span></span></div>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com1tag:blogger.com,1999:blog-8591490920977559076.post-87459526797929948082012-06-19T14:30:00.001+00:002012-06-19T14:31:32.389+00:00The Next... NEXTRAD.IO<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDTYHt2p-Hz599AwrumRnbhOMBlhn_o4j3jdUxDYLRJ8YdyrTNPJ_tdE-AhBWIDc0sWto89gjnP-1b6YbsJD8JnvXpyzZ7zTomb3YccLUc0sFf0mywWDCVayB2XuCW_f8pjhG7zG0obvk/s1600/6153826659_aff27b3545_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDTYHt2p-Hz599AwrumRnbhOMBlhn_o4j3jdUxDYLRJ8YdyrTNPJ_tdE-AhBWIDc0sWto89gjnP-1b6YbsJD8JnvXpyzZ7zTomb3YccLUc0sFf0mywWDCVayB2XuCW_f8pjhG7zG0obvk/s400/6153826659_aff27b3545_b.jpg" width="390" /></a></div>
<span style="font-size: 10pt;"><span style="font-family: inherit;"><br /></span></span><br />
<span style="font-size: 10pt;"><span style="font-family: inherit;">Some media / radio conferences can be
a bit dull.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Especially if you wonder into a session
that, according to the description, sounds pretty good... but after 5 minutes
you realise the speaker hasn’t prepared or rehearsed very well, has exceptionally
bland slides just crammed full of text, and is doing the topic a real injustice. Then you’re potentially stuck there...
for an hour.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">I’m obviously far too polite to walk out of
someone’s session mid-flow... although there was one time, (not in <a href="http://youtu.be/uYWQAg12Ko0" target="_blank">band camp</a>) but in a very small
breakout session, with about 20 people in it, where I faked receiving a phone
call and ran from the room like an expectant father, never to return. At that point, I felt my life was
not long enough to listen to this particular producer's “inspirational music” for
any longer than necessary. For all I know, some people are still trapped in that dark room in Copenhagen trying to escape.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Anyway – if you like the sound of those
type of sessions, then stay away from <a href="http://nextrad.io/" target="_blank">‘NEXTRAD.IO’</a>!<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Yes – the conference for those who make
radio and care about content is back for another year, making a welcome return.
Last year there was a great line-up of interesting speakers, of which I was
pleased to be one. In a ‘tip of the hat’ to <a href="http://www.ted.com/" target="_blank">TED</a>, we all had 9 or 18 minutes to
say something relevant and engaging.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">I think it was Churchill (or someone
similarly great) who said that “it’s easy to make a speech for 2 hours... but
for 10 minutes... that takes some preparation!”. So focusing everything down
was a really good exercise to do. ‘Less is More’... and all that.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">So – the organisers, <a href="http://www.mattdeegan.com/" target="_blank">Matt Deegan</a> and <a href="http://james.cridland.net/" target="_blank">JamesCridland</a>, are looking for suggestions of who should speak this year, which is a
nice touch. So if you have any thoughts, <a href="https://docs.google.com/spreadsheet/viewform?formkey=dDBFZnZHaTVlZ3M2ZzRtR3J4R3RoNXc6MQ" target="_blank">let them know</a>. Likewise if you want to
sign up to attend, <a href="https://docs.google.com/spreadsheet/viewform?formkey=dGszN0FGVi1zLTRmTWM1WXNVQktjX2c6MQ" target="_blank">you can do that too</a>.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">‘Being inspired’ is an essential part of
our work like. We all need to be inspired on a regular basis. The results are
always positive, as it fuels your creativity and desire to do better work, which
can’t be a bad thing... can it?<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">So, if you fancy being inspired... you
could do worse that go along for the day.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">To get a flavour of nextradio, <a href="http://www.youtube.com/user/thisisnextradio/videos" target="_blank">all the videos</a> are now online. Here’s mine...</span></span><br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/m2ddKTGBU6I" width="390"></iframe>Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com0tag:blogger.com,1999:blog-8591490920977559076.post-29008261804163320002012-05-27T17:04:00.000+00:002012-05-27T17:58:35.456+00:00What Is Success?<div style="text-align: justify;">
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Success is something we all look for.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Whether it’s being personally successful in
your job, whatever you do... Or if you work at a radio station, both individual
and collective success can be measured in different ways.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">A few weeks ago we had the <a href="http://www.radioacademyawards.org/" target="_blank">Sony RadioAcademy Awards</a>, the undoubted pinnacle of creative achievement and success in
UK radio. While the hangovers were still mellowing, the latest <a href="http://www.rajar.co.uk/" target="_blank">RAJAR</a> figures
came out that same week, and provided a different measure of success... an
appraisal by the audience.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">These 2 measures are very different.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Creative success can be just that – a wonderfully
inventive and original piece of radio that may not reach a mass audience, but totally
delivers in its creative endeavour. As a <a href="http://www.radioacademyawards.org/judges/GHI/nik-goodman/" target="_blank">Sony judge</a> this year, I heard many examples
of creative radio that although very good, would not really trouble the listening
figures too much. It’s about art, and that’s something rather tricky to define.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Then there’s success in terms of listening figures.
Every radio station wants the most amount of people to hear its output. The listening
audience have a rather good knack of knowing what’s good... and what’s not.
Getting great numbers for your station is, I believe, perhaps more important
than gaining recognition from your peers. Sure – awards are really nice,
(especially when you win them) but nothing beats that feeling of having the listeners
voting with their ears, and telling you you’re the best.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">But there’s a third kind of success in radio.
One that’s the sole domain of commercial radio... and that’s business success. Is
your radio station a viable and profitable business.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">There are many examples of stations that
have failed because they just can’t get it all to work. Sure, good listening figures
help in this equation... but it’s about having solid foundations to build and
grow a business on. Without a viable business, you have nothing... no audience,
no awards, in fact, no radio station at all.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">So are these 3 measures of success linked?<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Probably.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">A creative station that understands it
audience from the start is more likely to grow its loyal listener base and continuously
add new fans along the way. This leads to increased investment from advertisers
in the station... which leads to more revenue and profit, and greater
opportunities to market the brand and invest in talent and content... which
leads to more creative programming... which leads to more awards and plaudits. In
fact, the whole thing is somewhat of a virtuous circle once it gets going.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">When I look at these three measures of the
success in commercial radio, for me there’s one station above all that delivers
on all of them.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">And that’s <a href="http://www.kissfmuk.com/" target="_blank">KISS</a>.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">The RAJAR numbers are nothing but
impressive, and they lead the pack when it comes to young Londoners listening
habits. And this, against stiff and improved opposition in the form of Capital.<o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfzMx2hEMm-IEmi_Pxmnqf0TBa6WhsEPXfbaQqUw0lz23-QOnkiW4MWlhYoEwERPSfPNoj8V-KolXfW_vGzT8KkPYAlVldeK_JKzp2S6Nbvwk3vz_S_CAVa-LBT5KCqYx6UvU1-b57bho/s1600/Andy+Roberts.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfzMx2hEMm-IEmi_Pxmnqf0TBa6WhsEPXfbaQqUw0lz23-QOnkiW4MWlhYoEwERPSfPNoj8V-KolXfW_vGzT8KkPYAlVldeK_JKzp2S6Nbvwk3vz_S_CAVa-LBT5KCqYx6UvU1-b57bho/s320/Andy+Roberts.JPG" width="248" /></a></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">They picked up Gold in Breakfast Show of
the Year (10 Million Plus) and Station Programmer of the Year for Andy Roberts,
which is great work again... and they continuously collect gongs at The
Grosvenor House Hotel. (Little known fact - Andy Roberts’ house is made from
nothing but Gold Sony Awards)<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">And, perhaps even more importantly, this
station makes money. Stacks of it. Every year it delivers many millions of
pounds of profit to Bauer.<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">Is there another station that delivers on creativity,
delivers on audience, and delivers in profit in such a significant way? (If
there is tell me, and I’ll write nice things about them too!)<o:p></o:p></span></span></div>
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<span style="font-size: 10pt;"><span style="font-family: inherit;">So when measuring success in any commercial
radio station, I believe it’s vital to look at all these measures. Only then do
you get a true reflection of who’s genuinely successful.</span><span style="font-family: Verdana, sans-serif;"><o:p></o:p></span></span></div>
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Nik Goodmanhttp://www.blogger.com/profile/06156510226860777704noreply@blogger.com1