"Because Your Station Is Worth It..."

As we're getting closer to the World Cup, radio stations in those countries involved in the action are plotting their different ways of reflecting the excitement, fun and national pride that the tournament generates.

One piece of imaging caught my ear last week. It's from BBC Radio 5 Live (I know... I must stop writing about them!)

Imaging Producer, Stephen Mackay, and the rest of the team there have recuited the voice of Stuart Hall (familiar to those in the UK) and written some real stand out pieces of production that just grab your attention because the set up is very different.

When I emailed Stephen asked about the promo, he said that they've gone for the 'off the wall' approach and are going to "...up the weirdness as we get closer to the tournament!"

I look forward to that. But in the meantime, enjoy this short piece of imaging and the very creative approach they have taken to hook you in the the subject.

Funny stuff...