Want to understand the latest trends in digital and online radio consumption? You can do no better than check out the latest study from my friends at Edison Research in conjunction with Arbitron.
'The Infinite Dial 2013: Navigating Digital Platforms' is the latest in a series of studies that really track the changes in digital consumption particularly within radio / audio in the US, and are a great indicator of how things may develop in other markets over the next few years.
So, stick on the kettle... make yourself a cup of tea... and enjoy the show.
WARNING - There are lots of charts, graphs, pie charts, figures and statistics. If you have an aversion to research, then this is certainly not for you!
(And I know it sounds like they're presenting it from a base on the moon - but it's really interesting... honest!)
(And I know it sounds like they're presenting it from a base on the moon - but it's really interesting... honest!)
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