"This Ain't No Disco... It Ain't No Country Club Either..."

So with Easter almost over, it’s time to get back on the road!

I’m looking forward to going to LA this week. I’m speaking at the Worldwide Radio Summit, which a new conference that is jointly put together by A&R Worldwide and the great US radio / music information portal that is ‘All Access’.

I’m taking part in a session with entitled “Around The World – Radio Across All Continents” which, as you’ll have guessed by now, is looking at both the differences and similarities between different markets, giving delegates a snapshot of each different territory. I’m focusing on the UK and highlighting what makes the market here so interesting. During my research I’ve uncovered some nice facts, which I’ll share here after the session. (Don’t want to spoil the ‘big reveals’!)

There’s a good few Brits heading out to LA, so I’ll be in good company, along with some great US speakers, including the ubiquitous Mark Ramsey, Jeff Pollack, Fred Jacobs, Ken Benson, Alan Burns, Valerie Geller, and Rick Dees. Yes... that one, who’s taking part in a session about on-air talent development. Should be good!

You can be sure I’ll post a review of the conference here once it’s all done and dusted, and bring you some of the best bits. Plus I’ll no doubt be tweeting during the session. (You can follow me @nikgoodman)

Meanwhile, if you’re coming along to the conference... come and say hello! and of course if you're holidaying anywhere near the ‘W Hollywood’ later this week... do stop by!

The DJ as 'Curator'

Listening to music radio is a great way of indulging your passion for a particular genre of music, whilst perhaps learning something about it along the way.

The best music radio presenters are ones who share their passion with you, and take you on a musical journey every time they take to the airwaves.

In the UK, the über-daddy of this was the late, great John Peel, who guided many a ‘new music’ fan through the exciting new sounds and movements he discovered along the many years of broadcasting.

There has always been a split in terms of the types of radio presenters there are. There are the ones who love music, like Peel, and draw together a merry band of listeners who they want to share their love of music with.

Then there are “personalities” whose sole aim is to entertain – they care very little about the music really. And that’s fine... that’s not their job.

Then there are the ones who just like to be on the radio... they don’t care much for music either, nor are they particularly entertaining – they just like being on the radio. Not that inspiring really, but there’s still a role for them!

I’ve found myself drawn to the first kind again recently; the DJ as curator... a trusted guide... someone I can allow to play me music I know and love, and to surprise me with the occasional song I wasn’t familiar with.

And the person whose re-ignited this in me? Dance music stalwart, Dave Pearce.

BBC Radio 2, a brand not closely associated with dance or club music, has commissioned a 13-part series where Dave is taking us on a journey through the history of dance music. From the early days of disco, through to the birth of house music in Chicago, right the way on to the UK rave scene and Ibiza. Each show is a veritable potpourri of rhythmic styles!

First thing to say is that this is exactly the kind of thing the BBC should be doing, so hats off to them for that. Second thing – they’ve got exactly the right person to do it. Dave has been there and done it and witnessed most incarnations of dance music during the last 30 years. So he’s the perfect “trusted guide” to take me through an hour of “choons” every week.

But it’s not only playing the records that counts. Any old monkey (or playout system) can do that. It’s the knowledge and context the DJ can bring to the show that really makes it enjoyable. So the little stories, anecdotes and bits of info that are peppered across the show make it a great listen to an unashamed fan of dance music, like me.

So if you’re a radio station that has room in your schedule for a late night show that allows a DJ to be the curator, the trusted guide... why not do something similar? The old expression of “Ratings by day, reputation by night” still applies, and your station may gain some new found respect and even generate some more listening off the back of doing something like this. There are loads of ‘listener friendly’ versions you could do, regardless of the format you’re in. And something like this really breaks the monotony of “the format” especially if you have the feeling (or evidence) your listeners are searching for something a bit deeper from your radio station.

And in an on-demand world, this is the perfect ‘listen again’ opportunity. (By the way, you can listen to Dave’s fantastic show by typing Dave Pearce into the Radioplayer search engine).

I know the ‘DJ as curator’ has never really gone away as a phenomenon, but a show like Dave’s Pearce’s on Radio 2 has reminded me of how great that concept is.

New Weekend Show for Absolute 80s - Cafe 80s

They say that the ‘radio presenting bug’ never quite leaves you, and dwells deep within your bloodstream, before eventually breaking out years later, in a virulent case of ‘on-air activity’.

Well, I can confirm... that is very true!

This morning, Absolute Radio issued the following press release:

New Weekend Show for Absolute 80s – Cafe 80s
Absolute 80s is launching a brand new weekend morning show, presented by Dan McGrath and Nik Goodman – Cafe 80s.

Cafe 80s will air Saturdays from 9am – 12pm and will be an entertaining and light-hearted show with fun features and the best music that made Absolute 80s famous – this is the land of Human League, U2, Frankie Goes to Hollywood, Simple Minds, Duran Duran, Prince, ABC, Depeche Mode, Blondie and Bon Jovi, with a sprinkle of timeless tunes from artists such as Madonna, Michael Jackson and Culture Club.

The show will also feature guests from all walks of life who found fame in the 80s – be they from the world of music, film, TV or sport all with a 2011 take on the 80s. Dan and Nik have over 40 years of radio experience between them – they grew up in the halcyon days of the 1980s and share the same memories, experiences and growing pains, as the station’s audience of reluctant adults.

Cafe 80s is Absolute 80s first regular commission and will launch on Saturday 14th May. The commission demonstrates Absolute Radio’s commitment to personality and entertaining, unique content on its family of decade brands.

Dan McGrath was part of Chris Evans’ on air team throughout The Big Breakfast, Don’t Forget Your Toothbrush, TFI Friday, Radio 1 and Virgin Radio days. In 2001 he set up his own company (Cannon Studios) to supply music, audio production and presentation for all aspects of media, which (among other things) lead to him writing the theme tunes to a raft of high profile TV shows including Strictly Come Dancing, Friday Night with Jonathan Ross, the ‘Lloyd Webber, BBC Star Search’ series.

Nik Goodman started his career in radio working alongside the legendary record producer, Pete Waterman, at Radio City in his native Liverpool during the late 1980’s. He has had a successful career in radio which has included drivetime show on Power FM, programme director at Virgin Radio (where he first met Dan), Kiss FM and Capital Radio. In 2006, he founded a creative media consultancy focusing on music, programming, and content development for radio stations and now has clients in the UK, Europe, the Middle East and India.

Cafe 80s set to be a show our Absolute 80s nostalgic audience will love!

So, the headphones are being dusted off as we speak and I'm really looking forward to presenting this new show. Dan and I will get to play some fantastic 80s music on a Saturday morning, speak to some fun people from that era, and have a bit of a laugh on the radio. What could be better?

I'm already getting through lots of song suggestions and ideas for the show from my 30-50 year old friends! And the more people I introduce the station to, the more people tell me they love it.

I'd like to say "Saturday mornings will never be the same again"... but that's not true. They will be. They'll just have 2 guys who love playing songs from the 80s on the radio.

So stop by and have a coffee! Cafe 80s starts on Saturday 14th May at 09:00.

Radioplayer: The Verdict So Far...

UK Radio in one place? "So what?" you may say...

The UK’s new Radioplayer launched last week with a good deal of media attention, and an instant user base of anywhere up to 4 Million in the first week.

Why is it an important development? Well, for a number of reasons;

The UK has a lot of untapped potential with online listening, which currently stands at 3.1% of the total share of digital listening, and 8.8% reach. It could be a lot more, and certainly needs to play its part in increasing the overall share of digital listening in the UK.

One of the barriers to developing more online listening has been the difficulty of getting consumers to listen when (or if) they finally arrive at your stations website, and then allowing listeners to then move around from station to station. Frankly, to the average consumer who is used to just pushing a button to change a digital TV channel or a preset on a car radio, it was fairly difficult.

Consumers like consistency wherever possible, and up to now, there’s been frankly nothing consistent about the online listening experience. So anything that makes this easier has to be seen as a step in the right direction.

Consumers also like simplicity. And having played with Radioplayer for a few days now, it’s pretty simple to use. Search for a station, click on it and you’re listening to it. Search for another station, click on it, and there you are again. The search function is at an early stage, and it will no doubt be developed further, but it’s not a bad start to be honest.

I like the ability to search across live, and on-demand content... and if all partner stations are making their on-demand content searchable, then this will make it a very powerful tool for people to find great radio that they perhaps didn’t know existed. I’ve already come across some nice on-demand content by accident, just by playing with the search function. This will no doubt increase the total TSL to radio, both live and on-demand, over time. The search isn’t perfect yet, but I’m sure it will develop over time. I wonder if the secrets of the algorithm will be revealed... and will be there be a new SEO consultant role... “How to get your station on the 1st page of Radioplayer search results”!!

The presets function is a really nice touch with ‘iPhone style’ movement of the presets, and although it took me a minute or 2 to actually work out how to add a station. I didn’t quite grasp you have to click on the ‘to my stations’ button after you hover over ‘add’, as I was furiously clicking the ‘+’ to no avail!. It took me no time at all to fill up my 15 presets. OK – I’m quite a heavy consumer as you’d expect!

As I own a few different laptops / desktops, it’s a little frustrating I can’t ‘port’ my presets from one device to another and had to go about recreating them all again on 3 computers. Admittedly, I may use a few more devices than the average consumer, but ‘Radioplayer Tech People’ – (I hope you're taking notes!)... you should take a look at how you could do that without having to create a registration function, which would obviously take away from the pure simplicity of it all.

It’s nice to see how different broadcasters are using the ‘space’ below the player part for their own ends. All have a slightly different approach, but 'tips of the hat' go to GMG for having some nice sponsor links and an easy to navigate splash box, the BBC for allowing me to dig deeper in to the BBC’s content with ‘More Episodes’, and a smart move by Absolute for allowing me to select any station within their portfolio without seemingly having to ‘switch’ station via the Radioplayer dashboard. Therefore I can just have one Absolute Radio preset, and navigate to say ‘Absolute 80s’ with veritable ease.

The potential of the broadcaster ‘space’ below the dashboard is something quite exciting, and I’m certain we’ll see some neat innovation in the months ahead.

There are a few minor bugs which I guess will be sorted out soon... for example in Chrome, when I go to a BBC station, the window resizes itself slightly too small so scroll bars appear, and I have to manually resize it to make it look lovely again... but hey... that’s not the end of the world is it, and easily fixed I’m sure.

On launch day and over the weekend, I was watching the #radioplayer Twitter feed, and there was lots of positive comments and quite a few negative ones too, which you’d expect.

One of the reoccurring negative ones was from a body of (probably quite geeky) people who were suitably underwhelmed by it all, claiming it was nothing new, and bemoaning its simplicity. I think they’re missing the point. It’s meant to be simple. Listening to the radio online shouldn’t be complicated, so let’s not put in a load of fancy features unnecessarily. Just because you CAN do something doesn’t mean you SHOULD do it. I applaud the development team led by the newly Christened “Radio Ninja”, Mike Hill, for not getting carried away.

The beauty of something lies in its simplicity... and simplicity is pretty hard to do well!

And to those critics who argue that you can already do what Radioplayer does already with a load of other radio aggregator websites - sure you can, but they’re not the default player for the majority of the UK’s radio stations, not controlled by the broadcasters who are creating the content (therefore not particularly interested in enhancing the listener experience with visuals or click-throughs), and having tried a fair few of them in my time, they’re not particularly easy to use either. Plus they don’t allow a listener an easy way to tap into the rich vein of non-linear content that is available via ‘listen again’.

The UK radio industry has taken a grown up step by getting the BBC and Commercial Radio to collaborate on this project. Without the BBC, Radioplayer would have still been good, but far less potent. Commercial radio has more to gain from being on the same online listening technology as the BBC, and this is a smart move by the BBC's audio supremo, Tim Davie, showing that they're not on some philsophically driven mission to crush all competition from the commercial sector. A BBC working with, and helping a commercial sector to flourish thus providing strong competition, is a healthy, modern BBC... and this will certainly not go unnoticed in corridors of Westminster.

Getting the public and private sectors to work together for the greater good of the industry, setting aside any sort of entrenched rivalries, is a moment to savour, and one that other countries can hopefully draw inspiration from.

If you want to see the radio sector continue to thrive in the future in your marketplace, innovations like Radioplayer are essential, and Public / Private partnerships are crucial.

So... UK Radio in one place = Good Work!

Radioplayer is here!

It's here!

Go have a play here

Radiodays Europe 2011; "Change Is In The Air"

As Radio conferences, last week’s Radiodays Europe in Copenhagen has to be seen as one of the best for quite some time; not only because it was in a city I know and love; not only because the conference venue was still shiny, new and well laid out; and not only because it was exceptionally well attended with over 700 delegates from all over the world.

All these things helped... but more importantly, its programme addressed some of the key issues our industry faces and combined it with some really fascinating insights into the whole spectrum of radio related topics. From positioning to measurement to sales etc.. etc..

There were of course the obligatory sessions on distribution, platforms and the move to digital. The keynote session at the start of the conference set the tone really... and in case of any doubt, here’s where we are: All of Europe’s radio markets are at different points on the ‘evolution of radio’ curve. Some are embracing the digital future and ‘diving on in’ and swimming around the ‘pool of digital fun’! Some are splashing around in the shallow end with the full intention of having a swim, once the water gets a bit warmer. And some are still in changing room, fully clothed, with no intention of going swimming at all... even if it’s 35 degrees outside and the sky is blue!

Europe’s radio industry is at a crossroads. Until now, we’ve all been heading roughly in the same direction with broadly had the same distribution on AM and FM, and a few country specific things at the periphery. Now with the ‘infinite dial’ upon us and digital technologies offering solutions that would have had their inventors burnt at the stake if they’d come up with them 50 years ago, different countries have choices as to which direction they want to go in and why. And here’s the thing... We ain’t all going in the same direction anymore folks! Change is in the air!!

Does it matter? Possibly not, and certainly consumers will just want to get the content they want, in the way they want it, and not worry too much about distribution in future. But I fear for those countries who are seemingly doing nothing about the change to the digital economy. What will their radio markets look like in 10 or 20 years time? This topic seem to occupy these conferences quite a bit, with different sides of the argument all lining up to say why they’re doing their thing, or why they’re not doing the thing other people are doing.

For the record, I tend to agree with the majority of the received wisdom about these things in the UK. It will be suicide for radio not to embrace a digital future, and a digital broadcast backbone with plenty of other options alongside that, seems to be the smartest way of going right now.

But enough of distribution! What else did we all learn in Copenhagen, apart from that it still snows there in Spring, and everything is still way over-priced?

We learnt that Z100 is just like any other hits radio station, just with a larger population to serve than most, and a decent budget for talent. The have exactly the same positioning issues as any other major market station, and apply some classic positioning strategy to differentiate themselves from the competition. And they just play the hits!

We learnt that Ryan Seacrest is the “Mayor of Hollywood” and delivers a great morning show every day, by following some of the tried and tested ‘rules’ of production that Dennis Clarke drills into him on a regular basis! Dennis always talks sense in a very ‘un-frilly’ way, and communicates his points fantastically well. And he’s one of the few speakers who gets a cheer as he’s going UP to talk!

We also learnt that the UK Radioplayer is a fantastic collaborative effort between the BBC and the commercial sector which will see online listening becoming easier for consumers, and hopefully increase its share of digital listening, adding to the overall pot of digital listening that will see the digital radio switchover in the UK become a reality. I’m proud the UK is leading the way in this area, and will be interesting to see how it goes when the service goes live at the end of the month. It’s a major change and will of course have a few teething problems. But nothing’s perfect to start with is it?

We learnt that some in Europe are worried about the threat of streaming music services like Spotify and WIMP, as they fear it will replace listening to traditional radio. I love these kind of streaming services, but they’re not ‘radio’ as we know it, and as long as we in the programming sector invest in the bits in between the records, as well as the music format, then I think we’ll probably be OK!

There was plenty more on offer; too much to list here really. And aside from the sessions, we saw that there is still as much passion for the medium as ever before, with some fantastically bright and creative people all contributing to the growth of the sector in their market and beyond.

Yes, we’re going through change as an industry... but change is exciting; change is thrilling; change is about the future, not the past; change is what defines our own progress as a species. Without change, we’d be nowhere and still swinging from the trees.

So embrace change... within your market, and within your station.

And with that suitably positive and forward-looking message, I’m off to Athens to talk the Greek radio industry about the creative changes that technology can bring to programming, and how to make the most of the opportunities that change brings.

Spring Is In the Air...

It must be Spring, as the radio conference season is in full swing again!

This week, I’ll be joining the assembled masses of the worldwide radio industry at the RadioDays Europe conference. It’s the 2nd year of this particular conference, and the organisers have done a great job at assembling all some really good speakers and interesting sessions. And with over 400 delegates coming from all over the world, it's bound be be fun too! Don’t worry if you can’t go... I’ll bring you some of the highlights reviewed here. And if you are going... look forward to catching up with you in Copenhagen. Come and say hi or email me if you're in town and fancy a beer and a chat! (And while you’re there, take a listen to client station Radio 100 on 97.2FM!)

And next week, it’s off to Athens for the Marketing Week Radio Conference where I’ll be presenting a session on “Creative Programming For The Facebook Generation”. I’ll be looking at how radio stations should respond creatively to the possibilities that the digital era now brings them as well as the creative innovations that will build audience loyalty. I very much look forward to catching up with some top representatives of the Greek radio industry while I’m there. (Plus the Greek hospitality is always pretty good!)

In the meantime, I'm doing a lot of work at the moment on getting the best out of guests and interviews, particularly on Morning / Breakfast Shows. So here's someone who always gets the best out of their guests...