We all love a good ‘list’. Lists help us to define and order the world we live in, giving us a sense of what's good or bad. In an over-communicated world, lists are a kind of a cultural shorthand.
So I always enjoy it when any radio station does a list of any kind. Sometimes, a classic idea just keeps on working.
And when you can tie in a TV partner too, it works that much better by providing additional marketing and promotion for the radio station along the way.
With all that in mind, Absolute 80s and VH1 are teaming up to bring you “Your Song of the 80s”. Pick your favourite from a pre-determined list of 60, and then on the pre-determined bank holiday (Monday 29th August), both radio and TV will “count ‘em down”.
I mention this not only because I like ‘lists’ on the radio, but when I hear the promo, it reminded me of the classic ‘montage technique’; get as many songs as you can in to represent what you’re trying to communicate – in this case, great 80s songs.
So take a listen to the promo, and see how many great 80s songs you can spot. I counted 13, but there may be more!!
Disclosure: I produce and present a weekly show, with Dan McGrath, on a Saturday morning from 9am on Absolute 80s called 'Cafe 80s'. You can listen here