I actually went online to Central FM and tuned in. (Shame the positioning statement on the website doesn’t match the marketing however...)
I listened for 10 minutes out of interest... and the DJ was doing a promotion for a device that extends the life of your razor blade. Basically, if you use this device, apparently you can get over 100 shaves from just 1 blade. It was nice to see they’d extended the activity online, and had pictures of the DJ’s and a count of how many shaves they’d had from just 1 blade each etc.
But blimey... this link went on forever and ever, and I felt like I was listening to a TV shopping channel. “Undue prominence”? Ofcom would have had a field day if it was in the UK!
From what started out as a bit of interesting promotional content that I was actually genuinely intrigued about, I ended up hating the brand and never wanting to hear about it again, and promising to myself to grow a beard in protest.
Moral of the story... Don’t think you’re doing a favour for your clients by overselling their product or brand. It’s a turn off and actually does more damage than good.
By the way Central FM, there are far better records by The Hoosiers to play than Cops and Robbers! :-)