Radiodays Europe; Interview with Pete Waterman - Audio

If you couldn't make it to Barcelona for Radiodays Europe, the organisors have kindly made some of the content available from selected sessions. Check out this page here for all the audio, video and PowerPoint action!

And if you'd like to hear the audio from the session I did with Pete Waterman (which seems to have been recorded on a wax cylinder for some reason, and edited a bit), here it is...

Wonderful Christmastime...

So as another year draws tantalisingly close to an end, it’s time to get the chestnuts roasting on an open fire, get stuck in to that bottle of Port, and recline in my armchair reflecting on 2011.

What a momentous year, with the global political and economic reverberations still echoing around the planet for some time to come. Radio continues to play its part in the media mix, and is standing up well compared to some of the other ‘traditional media’, like press, who are having to face some difficult decisions about their businesses. But the coming year will no doubt bring its fair share of challenges for radio.

In the UK, radio listening remains phenomenally strong with over 90% of the population tuning into radio every week – still a remarkable statistic. And in June this year, we found out what people working in the industry have known for some time... that radio officially makes you happy! They did some science to prove it too, so it must be true!!

The debate about digital seems to have moved to a new level too with many seeing that a mixed ecology of listening platforms is a viable proposition (if distribution costs find a new equilibrium). It works for TV in the UK, and no-one seems to complain too much.

In 2011 we had some great radio conferences to feed our continuous thirst for insight; Radiodays Europe in Copenhagen was excellent, and I’m looking forward to seeing everyone in Barcelona in a few months time. I took some time out to study the market in LA while I was at the Worldwide Radio Summit at the end of April, and found the differences between Europe and US more stark than ever. And we welcomed a new kid on the block, Next Radio debuted in London in September and was a refreshing change in format, focusing on creativity and content. We look forward to its return in 2012.

This year, we also welcomed Radioplayer and since its launch, it’s nearly doubled the number of services on it, and launched apps on Google and Facebook. Continuing to make radio ‘easy to listen to’ is essential for the medium to retain relevance, and it’s something that the team at Radioplayer will continue to ensure moving forward.

Content and programming-wise, the battle for the number 1 commercial station in London continued with Capital and Magic being the main protagonists, and Capital had its fair share of industry headlines... first with networking, which caused much discussion at the time, but less than 12 months on, is seen as an accepted norm. They also dispensed of the services of one Mr J Vaughan of the Borough of Chelsea, and will replace him in January with a Mr D Berry of the Borough of “Really... Are You Sure?” I expect some churn in the market!

Absolute 80s became the biggest commercial digital only station, and I even dusted off the headphones and had some fun in the studio for a few months. Unfortunately, there’s not really time to continue with Cafe 80s in 2012 as I’m launching a new company in the New Year... but more on that in January!

As the sweet aromas of Frankincense, Myrrh and Waitrose’s rather excellent ‘Mulled Wine’ recipe drift across the office, and the sound of Christmas carols echo from the village Church, it’s time to put away the passport for a few weeks, and indulge in a little festive break.... which mainly involves sitting by the fire.

I continue to get the chance to work with brilliant clients all around the world, who are fantastic radio professionals. Thank you for the opportunity to work together, and I look forward to a creative and successful 2012 with you. I will find myself engaging with new markets and new stations in the New Year, which is always something I relish. But if we haven’t worked together yet, do get in touch if you think there’s a project we might collaborate on in 2012.

So, may I wish all readers of the blog, a very Happy Christmas and see you all again in 2012.

Spring Is In the Air...

It must be Spring, as the radio conference season is in full swing again!

This week, I’ll be joining the assembled masses of the worldwide radio industry at the RadioDays Europe conference. It’s the 2nd year of this particular conference, and the organisers have done a great job at assembling all some really good speakers and interesting sessions. And with over 400 delegates coming from all over the world, it's bound be be fun too! Don’t worry if you can’t go... I’ll bring you some of the highlights reviewed here. And if you are going... look forward to catching up with you in Copenhagen. Come and say hi or email me if you're in town and fancy a beer and a chat! (And while you’re there, take a listen to client station Radio 100 on 97.2FM!)

And next week, it’s off to Athens for the Marketing Week Radio Conference where I’ll be presenting a session on “Creative Programming For The Facebook Generation”. I’ll be looking at how radio stations should respond creatively to the possibilities that the digital era now brings them as well as the creative innovations that will build audience loyalty. I very much look forward to catching up with some top representatives of the Greek radio industry while I’m there. (Plus the Greek hospitality is always pretty good!)

In the meantime, I'm doing a lot of work at the moment on getting the best out of guests and interviews, particularly on Morning / Breakfast Shows. So here's someone who always gets the best out of their guests...

Conference Call

Every year, there’s a slew of radio and media conferences to attend all around the world... some of which I’m asked to speak at, and some of which I’m a willing delegate.

In October, I have one of each. On October 2nd I shall be hosting a session at Radiodays Denmark where I will discussing with my colleague from the UK, Drivetime presenter Greg Burns from Capital FM, what goes into making a radio show on a music driven format in 2010, and how the role of the presenter has developed and changed over the years.

And between 18th -20th October, I shall set up camp in Manchester for the UK’s Radio Festival, which this year looks like it’s going to be an excellent conference debating and discussing everything from the ‘Art of Creativity’ to the business of making some money!

Finally, I should give a little plug to Radiodays Europe, which had its debut in Copenhagen last year, where over 400 delegates from 35 countries attended, what I believe, was a really good starting point for a new European radio conference to take the place of the old NAB Europe.

Well, good news. It’s returning on 17th / 18th March 2011 in Copenhagen, and I attended a networking meeting in London last week to discuss ideas on taking it forward. As you can see from the photo, lots of ‘post its’ were involved!

Radio is at such an interesting point in its evolution... perhaps the most interesting point there has ever been, that getting together and discussing, debating and dissecting the issues has never been more important. The more radio stations can learn about the way the industry is moving, the more they can lead in their own particular market... and not follow; the more they can profit... and not miss out on new revenue opportunities; and the more they understand the importance of the changing nature of the consumer, and what ‘content’ they actually want... and not believe all the old models of the past will apply in the future.

Radiodays Europe - Rewind

The first ever ‘Radiodays Europe’ took place last week in Copenhagen. Designed to fill the gap left by the increasingly redundant NAB Europe, it provided a fresh perspective to many of the issues being discussed right around Europe. The conference was really well attended with more than 400 delegates from over 30 countries.

So what did we all glean from this orgy of European radio chit-chat?

Well, I think it’s fair to say that one of the main themes was addressing how radio evolves in an integrated media world, where there are multiple platforms for content consumption. Radio is at a huge crossroads and this was communicated passionately and eloquently by Tim Davie, Head of BBC Audio and Music, who quite easily dismissed the notion that radio has no option but to seek a digital future. It can’t be the only medium just to bury its head in the sand and pretend FM will do just fine thank you very much.

Many, including myself, agree completely, but there are always a few nay-sayers. When even the Book industry is turning to digital delivery and technologies, it’s time for us all in radio to embrace the digital future.

The debate about which technologies will become dominant is somewhat immaterial, as the most vital thing for radio is quality content... a sentiment echoing throughout the conference. Quality radio needs to be available to our listeners on as many platforms as possible and making it easy for listeners to find and enjoy our content is the next big challenge.

The UK Radio Player, an initiative between BBC and Commercial radio got a good reaction when demonstrated, but talk in the corridors was very much ‘we couldn’t get that kind of collaboration in our country’. Well, guess what? You can! It just takes the each domestic radio industry to try and put aside short term differences and focus on the long term survival of radio, let alone growth. Short termism would be a nail in the coffin of radio.

The topic of visualising radio as well as interacting with audiences via social networks was also discussed in many sessions. There is no doubt that devices in future will all have screens and we need to put something on them, so working on solutions is important. There are already lots of great examples out there of good work in this field. Videoing great bits of audio content and putting them online for a deeper listener experience is NOT bad TV. It’s something completely different, and again, some Luddite radio purists said that they never want to see a camera in radio studio in order to preserve the ‘magic’ of radio. Well, I’m afraid the world has moved on and radio is a bit different these days. “Play Misty For Me” was 1971!!

There was great case studies and stories of radio using social networking to get a richer experience for listeners and to spread the brand and content from it to a wider public. I think a lot of stations will be revisiting their Facebook strategies after hearing some of the presentations last week... and quite right too. It’s a massive tool in the battle for ‘share of ear’.

And finally, let me mention Rachel Mallender and Marc Haberland from BBC Radio 1 and 104.6 RTL Berlin. They both over see their respective breakfast / morning shows and shared the secrets to success in a really entertaining session that I produced and hosted. Everyone was surprised that RTL has up to 16 people working on the morning show! Investing in content in the morning has resulted in a very successful show being on the air for 19 years!

Moyles has done nearly 7... and realistically won’t get to 19 years on Radio 1... but it was great to hear Rachel share her thoughts and talk so passionately about producing the breakfast show which is such a well-oiled machine these days. Hopefully everyone enjoyed the session as much as I did!

So, overall I think it’s fair to say Radiodays Europe was extremely well received. Conferences can sometimes be a bit dull... (well, they can can’t they!) but this was an important gathering at a key time for the radio industry in Europe which actually addressed many of the hot topics. We sometime forget that we have more in common than divides us, and sharing best practise and discussing the issues is one of the best ways to create a bright future for us all.

Radiodays Europe is coming!

Tomorrow (Monday 26th October) sees the launch of a new radio conference for Europe. It’s called ‘Radiodays Europe’ and the first one will take place in Copenhagen on 18th / 19th March 2009.

The idea behind it, according to the organisers, is to create a conference for European radio professionals that really understands the issues that many radio stations and radio related businesses across Europe have.

Last week I was asked to participate in an ‘ideas session’ for the conference and joined colleagues from the UK and Europe in discussing what kind of conference we, as fellow radio professionals, wanted to have.

I’m sure you’ll have your own views and I know the organisers are keen to hear them, which is why building the programme will be as interactive and transparent a process as possible.

For my part, I thought the conference should have the following attributes:

Fun – entertaining sessions with entertaining speakers. No more ‘dry’ lectures that go on and on!

Interactive – Building the conference should be as interactive and transparent a process as possible, with delegates contributing before, during and after the event

Inclusive Social Events – Conferences are as much about networking as anything else, so creating social events that people actually want to go to and meet new people, is important

Practical and Theoretical Mix – I believe delegates want practical advice that they can take away and use straight away, as well as a glimpse into the future and how things may develop. Getting the mix right is vital.

Non Radio Speakers – The best sessions at radio conferences usually involve a speaker from another sector giving their view on the industry, how they would approach it, or just talking about their own industry. More of these please!

I hope that Radiodays Europe will deliver on all these points and more. If it does, it will be a fantastic conference and an annual fixture on the European radio circuit.

I’ll be sure to keep you up to date on this one.