Wednesday, 15 August 2007

Forgive Me Father...

"Forgive me father for I have sinned. It has been 28 days since my last blog."
The combination of summer holidays, extremes of weather, a glut of foreign trips and 2 small children, meant that I quickly developed a back-blog!

There has been so much to write about, instead of long, well thought out articles (some of the time, anyway!) here is a selection of topics from the last 28 days, worthy of greater discussion, but limited to a short comment! In UK news...

RAJAR's here again
More squabbling predicted for tomorrow and a big prize for the best excuse!

GCap fined for phone in competition
There must be a lot of nervous programmers currently hoping that the rather dodgy practises that have blighted commercial radio for many years are not exposed!

The new national UK Gold network is called...
Erm... "Gold". A missed opportunity and lack of creative vision? Hmmm...

And general topics...

Spend time with your jocks
Programme Directors get caught up in all sorts of bollocks! If it means you spend less time with your presetners, try and put a stop to it!!

Don't let the competition change your strategy
If a competitor sharpens up a bit and start to use a few new tricks, don't let this change your focus or even worse, your strategy. If what you're doing works, keep doing it. Sure, tweak at the edges, but don't knee-jerk.
If you commission research, and pay for it... and it looks good... use it!
Don't buy research that you belive in, and then if the results don't quite match up to what you expect, ignore it! Yes, bad research will give you bad results... but if it looks good, resist the temptation to be selective!

Wow. It's a lot easier this way!
There we go. I feel my visit to the 'Blog Confessional' has got a few things off my chest.
Thank you Father.

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