Friday, 10 October 2008

7 Reasons Why 'Channel 4 Radio' Not Launching is Bad

1. DAB / commercial radio will now lack the major injection of marketing and TV exposure that Channel 4 would have given it

2. It sends out the message that there may still be serious questions over the future of DAB in the UK

3. There must now be severe doubt over whether the 2nd National Digital Multiplex will ever launch

4. Commercial radio won’t have Channel 4 to provide more high quality competition against the BBC

5. Listener’s choice will not be increased

6. Independent Producers won’t have the commissions they were expecting / looking for

7. The perception of radio a medium will not receive the ‘shot in the arm’ that having a creative player like Channel 4 involved, would have given it

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