Friday, 18 September 2009

A Converging World

I was discussing the rather small topic of ‘convergence of technologies’ with a client this week, and we were talking about how ‘audio entertainment’, including radio, may be consumed in future. There have already been several good posts about the timely launch of the new ‘Pure Sensia’ radio yesterday. It feels to me, that this is a real step forward and places traditional radio at the centre of audio entertainment, which includes downloaded music and personal music databases, internet radio, DAB and more traditional FM services. Combine this with a great user friendly touch screen with possibilities for great visualisation, and an intuitive interface... and you know you’re looking at a big step forward in ‘radio’ hardware.

It make the ‘iPod with radio’ look a little passé really doesn’t it?

However, the point of radio needing to be included in a 'Digital Future' is something that more and more stations are cottoning on to across the world. We all know that different markets are at different stages of adoption of new technologies... but it really is only a matter of time before it comes to your country if it isn't there already. There is a march of inevitability about it, and ensuring stations are prepared to take advantage of the possibilities and monetise them successfully is something I’ll be focusing a lot of my energies on in 2010.

Here’s a great ‘short’ that is very popular at the moment. It puts into perspective the theme of a changing media landscape. If you were unsure about the necessity to adopt and integrate new technologies into your radio business, you won’t be after watching this!

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