Wednesday, 22 September 2010

Sponsored by...

How well does your station do sponsorships?

Take a listen to this...


Sound remotely familiar? Unfortunately, I can name plenty of stations where this is not comedy, but reality.

There are 2 reasons to play you that clip.

First, I was in a meeting today discussing a sponsorship for a station property and was reminded that sponsorships and sponsor tags can be an enormously creative tool for clients, providing the station has the balls to do something different and memorable... and providing the client has trust in the station, and allows it the creative freedom with its brand. Not all sponsorships have to be creative masterpieces... but plenty could be far more interesting and entertaining than they are. Not all sponsor tags have to sound like they do on ‘The Bash Breakfast’!

The second reason to play the clip was to highlight a great show currently on BBC Radio 4, called ‘Listen Against’. It can loosely be described as a ‘satire of Radio 4’, and it’s very, very well written and presented by Alice Arnold and the lovely Jon Holmes. (This particular sketch was written by Carl Carter). Now if you’re not familiar with Radio 4, its style and its output, it may wash over you a little... but it’s a very well targeted show, aiming exactly at Radio 4 listeners and poking fun at their network. The clip was from a fake debate they were having about creeping commercialism within the BBC, and they had a clip of some commercial radio to compare and to see if as Dr Fox puts it, “you hardly notice the sponsorships”.

Catch it on the iPlayer while you can!

“This blog post was brought to you by Lushy Bath and Shower Gel... Nothing cleans you more than Lushy”

1 comment:

Anonymous said...

As far as I know this clip was written and performed by Carl Carter - didn't he used to work for you lot?