Wednesday, 30 November 2011

The Amazing Everyday

Creativity is at the heart of what we do in radio. We’re always looking for great ideas, fresh thinking, a different way of doing things. We want to do 'The Amazing Everyday'. How can we appeal to our target audience, and attract their attention? In the over-communicated world, just getting people to notice you is becoming increasingly harder.

But great ideas are all around us. Here’s an example...

Nokia have recently launched their first Windows phone – the Nokia Lumia 800. It’s a rather lovely device and signals Nokia’s first serious attempt to reclaim some of the lost ground in the smartphone market. To celebrate the launch, the team at Nokia wanted to stage an event that would get noticed, and appeal to the target audience, as well as saying something about the brand and product.

And they came up with a great creative idea. What if a building ‘came to life?’. What would it look like? How would it sound? To make this happen, they staged a massive sound and light show on Monday night in London... using the most sophisticated projection system ever built, all beamed onto Millbank building on the bank of the River Thames... all synced with an amazing soundtrack put together by Deadmau5.

The outcome was pretty spectacular (as you’ll see from the video below) and thousands of people witnessed it as it happened, and many more are sharing it on social networks around the world.

Creativity is everywhere, and we can all be inspired by the great ideas around us every single day.

**Disclosure: I was a guest of Nokia’s for the launch of the Nokia Lumia 800 and am currently working on projects with them

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