Friday, 27 January 2012

Tease Me!

There's nothing like a good tease. Teasing stuff appeals to one of our most basic instincts. We just want to know stuff... and hate not knowing!

Here's the latest 'tease' that's gone viral.

If, like me, you're of a certain age, and the words Ferris and Bueller excite you more than they should, then you'll delight in the following 10 seconds of video...

Now, I'd be slightly more than delighted if there was going to be a sequel to 'Ferris Bueller's Day Off'  however, I don't think there will be.

This tease will be revealed during the Superbowl in the US on February 5th, and is likely to be the launch of a new product. Your guess is as good as mine as to what, but it's probably not going to be an ad for a re-released Ferrari 250 GT Spider California, as featured in the aforementioned film!

So, I guess we'll all have to wait and wonder.

But in the meantime... when was the last time you teased something really well on your radio station? And I'm not talking about saying "Tune in on Monday at 8:10am to find out blah blah blah". Be creative with your teasing!

It's a great technique, and when executed well can really result in much more talk-ability about the particular subject than just another announcement.

In the meantime, if anyone reading is keen to start a campaign to get a Ferris sequel made, let me know!

**UPDATE** It's far a Honda...

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