The Power of Emotion

In my job, I often talk about the 'power of emotion' and how emotional content can really engage an audience.

It could be a listener telling an emotional story that provides contrast to your morning show, or a promo that can convey the emotion felt by someone attending a live gig, or a sporting event.

We're all driven by our emotions to a greater or lesser extend, and if, as a broadcaster, we can tap into a listeners emotions and connect with a certain feeling or empathise in a certain way, then our content will resonate even more with that audience.

And the power of emotion in your message can be really subtle too, just like this...

A powerful ad delivering a powerful message in an understated and emotional way.

That's great creative content.

Something Extra...

Can you offer your listeners something extra? Something that you know they'd want...

There are stacks of ideas out there that would work well... it's just that people sometimes don't really know they want something until it's presented to them.

Great creative ideas for radio are no different.

Bring something to your listeners that they will love... but they'd never tell you in a focus group... because you haven't done it yet.

"To RAJAR Or Not To RAJAR..."

Normally on this auspicious date, I would write some observations on the latest RAJAR figures... however in a change to the scheduled programme, and in an over-analysed world, here is something completely different and wonderfully creative instead.

Enjoy...

  

And remember... don't let numbers stifle creativity.

Tease Me!

There's nothing like a good tease. Teasing stuff appeals to one of our most basic instincts. We just want to know stuff... and hate not knowing!

Here's the latest 'tease' that's gone viral.

If, like me, you're of a certain age, and the words Ferris and Bueller excite you more than they should, then you'll delight in the following 10 seconds of video...

Now, I'd be slightly more than delighted if there was going to be a sequel to 'Ferris Bueller's Day Off'  however, I don't think there will be.

This tease will be revealed during the Superbowl in the US on February 5th, and is likely to be the launch of a new product. Your guess is as good as mine as to what, but it's probably not going to be an ad for a re-released Ferrari 250 GT Spider California, as featured in the aforementioned film!

So, I guess we'll all have to wait and wonder.

But in the meantime... when was the last time you teased something really well on your radio station? And I'm not talking about saying "Tune in on Monday at 8:10am to find out blah blah blah". Be creative with your teasing!

It's a great technique, and when executed well can really result in much more talk-ability about the particular subject than just another announcement.

In the meantime, if anyone reading is keen to start a campaign to get a Ferris sequel made, let me know!

**UPDATE** It's far a Honda...

The Creative Spark

I've often talked about how we should keep our eyes open and look for great creative ideas. They are all around us, and thanks to the web, we are exposed to more than ever before.

There are some fantastic things that we come across everyday that can inspire us, or spark off another idea, or allow us to find a creative solution to a problem.

I saw this today, and thought I'd share it. It certainly sparked off some new ideas in my mind...

2011 from hey_rabbit on Vimeo.

Capital FM - New TV Advert

It's time for another new shiny TV ad from the team at Capital FM. It's kept the same format as the one from last year, but seeing as that was pretty well 'universally liked', I guess there was no need to change it. It it ain't broke... and all that...

And to coincide with the launch of the new Breakfast show in London, here's a version which incorporates some promotion of the show.

Welcome to 2012!

Happy New Year and welcome to 2012. Here's to an exciting year ahead...