Jack Off!

A really neat idea from Jack FM Oxford. Countdown to launch with a blog by Jack!

It's a great way to start to establish the character of 'Jack' in print and if they get it right, they can really get a head start as to how Jack will come over on air.

Admittedly the audience may be mainly industry people... but again, this serves a good purpose and starts the PR bandwagon rolling for the format and launch in Oxford.

The best photo on the blog is this one of the newsroom!



I'm not sure if it's meant to be ironic or not... but if it is... very funny!

By the way - there's a US radio / research guy called Tom Webster who's so clever his head glows in the dark! He works for the rather excellent Edison Media Research, but he's also got a new venture on the go called Brandsavant, and there's a good article on 'radio stations and their blog policy' that's worth a read.

Anyway - I'm off to a charity fund raiser to help buy equipment for the Jack FM Newsroom.