Wednesday, 6 June 2007

The Future of Radio!

So what is the “Future of Radio”?

We’ve got an explosion in non-liner radio. Podcasts, listen again and time-shifting listening are now really taking hold. Listening on multiple platforms is growing massively across the UK. Not only DAB, but mobile environments, games consoles, IM applications. You name it, there’s probably a radio station broadcasting on it. And we haven’t even mentioned satellite radio, and the wealth of other platforms that a global perspective brings us!

If we had a crystal ball, what would the world of radio look like in 10 years time? Would changes in technology drive the programming sector? Would the conventional mass-market format still work? Would people still have their trusty old clock radio to wake them up in the morning?

Fortunately there’s a chance to pick the brains of some very informed individuals on this topic coming up soon!

London Calling’ is the UK’s largest music industry conference that gathers attendance from worldwide delegates and addresses a whole host of hot topics from the explosion of user generated content sites and what they mean for the music industry, through to the changes in marketing music to a variety of generations.

Naturally, the record and radio industries are so closely connected that putting a radio session on at this conference was a bit of a no brainer. So under the patronage of The Radio Academy (as it was Trevor Dann’s excellent idea!), I’ll be chairing a session called ‘The Future of Radio’.

My guests will be…

James Cridland, Director of New Media at Virgin Radio (and soon to be head of Future Media and Technology for BBC Audio and Music)

Chris Kimber, Managing Editor of BBC Audio and Music Interactive,

Tim Westergren, Founder of Pandora - the US based online streaming portal for customisable radio stations.

All 3 have a great vantage point to help us work out the radio roadmap, and give us an insight as to where we are all heading.

If you want more details of the conference, head to

If you can’t be there, I’ll report back on what our future-watchers have to say, and how we can all act now to ensure that we’re ahead of the game when it comes to shaping the radio of the future.

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