A nice bit of guerrilla marketing by, the soon to be launched, Jack FM Oxford, as they gatecrashed Fox FM's 18th Birthday Party handing out their own birthday card to party goers.
This type of activity is perfect for the cheeky and irreverent style that I'm sure Jack FM will bring to Oxford.
There's probably a whole book to write on great competitive things that rival stations have done to each other. A nice one that sticks in my mind is when Bam Bam, who was working at Kiss 100 at the time, bought a classic fire engine, complete with turntable ladder... just so he could drive it to Leicester Square... extend the ladder... and put a Kiss Sticker on the 3rd floor window where the Capital studio was. Cheeky, funny, perfect for that show and that station at the time.
He now broadcasts inside that very studio that he 'stickered' all those years ago. Funny how things work out!
Anyway - We should all look forward to seeing some nice marketing ideas coming out of Jack FM once it has launched. The countdown is on to Thursday 18th October at 1:06pm. Well they are on 106FM... so what did you expect!
This type of activity is perfect for the cheeky and irreverent style that I'm sure Jack FM will bring to Oxford.
There's probably a whole book to write on great competitive things that rival stations have done to each other. A nice one that sticks in my mind is when Bam Bam, who was working at Kiss 100 at the time, bought a classic fire engine, complete with turntable ladder... just so he could drive it to Leicester Square... extend the ladder... and put a Kiss Sticker on the 3rd floor window where the Capital studio was. Cheeky, funny, perfect for that show and that station at the time.
He now broadcasts inside that very studio that he 'stickered' all those years ago. Funny how things work out!
Anyway - We should all look forward to seeing some nice marketing ideas coming out of Jack FM once it has launched. The countdown is on to Thursday 18th October at 1:06pm. Well they are on 106FM... so what did you expect!
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