Friday, 21 August 2009

More Success at Radio Expres

It’s time again to give a radio station the credit it deserves. Congratulations go to client station Radio Expres in Slovakia. The latest MML ratings have been released there, and once again, the station is head and shoulders above the competition and its equalled it all time record reach figure. Take a look the growth of audience (on the orange line) since 2002...

Impressive isn’t it! Particularly in 2005, when they overtook the public service station Radio Slovensko. It shows that heritage public service broadcasters can be overtaken by commercial rivals if the product is focused in all key areas.

The team under the guidance of PD Ivan Antala, also work closely with Jochen Lukas the guys at Brand Support, who regularly provide them with great research to work with. As we all know, this is a really important element of any station’s success.

I’m travelling out to Bratislava next week to work with the team at Radio Expres on some creative activity for the ‘new season’ and thought it might be good to do a little ‘Q and A’ with Ivan while I’m there and get him to share why he believes the station has shown consistent growth. I’ll post this piece in due course. I’m sure it will make interesting reading.

In the meantime, here’s a recent video from their ‘summer morning show’, where guest female co-hosts (who were drawn from listeners that successfully auditioned to be a co-host) tried to put-off the ‘weekly weather guy’. This never used to happen when I was on air!!

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