Radio 100FM at Smukfest 2009!

Here’s a short video showing you some ‘behind the scenes’ action of the Radio 100FM coverage of Smukfest 2009!

And here are a couple of Outside Broadcast tips that working on this event reminded me of...

Planning
Plan, plan and then do some more planning! You can never be too prepared.

Technical
Invest as much as you can in the technical setup. If everything works well technically, then producing great content is always a lot easier

Location
Choose your location carefully. Too tucked away and you won’t get the visibility you need. But if you’re right in the centre of the action, it could be more difficult to control the environment

Roles
Make sure everyone knows exactly what their role is in pre-production, and on site. If everyone’s doing their assigned job, things should go smoothly

Brand Interaction
Have a reason for people to stop by and spend some time with your brand. At this event, we had an internet cafe where people were checking out their email and Facebook all day

Detail
It’s the small things that can make the difference and really make your brand look good. A fridge stocked full of cold beer for bands who drop by, or handing out branded umbrellas if it starts to rain

If you want to see some more videos and pictures from the event, you can visit the Radio 100FM Smukfest pages here