Friday, 6 November 2009

Capital FM - Good or Bad TV Commercial?

I saw this ad for Capital FM’s Jingle Bell Ball on TV last week. A few people commented at the time on the quality of the sound mix not being very good... and I think they have a point! But I was interested more to see what other people generally thought of the ad.

In my view, it seems a shame that when any brand spend a decent amount of money on TV airtime, they then air a commercial that has pretty low production values, it effectively makes the brand look cheaper than it actually is and devalues it somewhat. (The fact that the airtime may well be bartered in a reciprocal arrangement with ITV shouldn’t influence the production values of the spot)

There are lots of good examples of great TV spots for radio stations. But this isn’t one of them I'm afraid. And I’m not even sure if it would have had achieved its desired effect of driving new listeners to tune in either.

Great event. Bad TV commercial.

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