Thursday, 19 November 2009

The UK Radioplayer

For a while, the UK radio industry have been talking about putting together an online player that delivers the option to listen to all UK radio stations from one place, whether BBC or commercial. The aim of collaboration is simple; promote the medium and then allow consumers to choose what content they want to listen to. More radio listening = better for the radio industry.

This is a massive leap forward in terms of a whole industry realising that sometimes it’s in the long term interest of ‘radio’ as an industry, to work together... whatever side of the fence you inhabit.

The video below is a mocked up version of what it may look like, previewed by Tim Davie (The BBC’s top Audio and Music man) at the Media Festival in Manchester. I like the way it allows commercial stations to still ‘be commercial’ and not lose the revenue opportunities of having an collaborative industry wide ‘radio player’.

If it’s anything like the mock up, it will be pretty cool... especially when it goes mobile too!

Let’s not forget the share of internet listening in the UK according to the last RAJAR numbers is still only 2.2% (compared to 13.3% for DAB)... but anything which makes listening to a range of stations online will no doubt help to increase online listening.

I should say I am a multi-platform proponent, believing a “mixed economy” of DAB, DTV, Online and Mobile listening is where the future of listening lies. Let’s keep backing a variety of horses, and the industry as a whole will be a winner.

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