Monday, 3 January 2011

New Year... New Capital

Happy New Year... and what better start to the year than seeing a roll-out of a heritage brand across the UK. For some time, listeners to many heritage stations across the UK have heard that Capital is coming. Well... now it's here, and they've produced a shiny new ad to tell us all...


3 comments:

Carl said...

I quite like it. Modern and clearly focused.

Are they showing it in London too? The thorny issue has always been handling the broad heritage positioning.

Nik Goodman said...

As I understand it, there is a London version with 'local' London branding.

There's no doubt that if you listen to this station, you'll hear Rhianna, Black Eyed Peas, Usher, Nicole Shirtlifter, JLS etc... so from that point of view, very focused.

Doesn't say much about being a station for London though... but I guess that's not the point any more!

Siobhan said...

I love it but I'm biased!