The RAB in the UK recently published its Top 10 scoring radio ads during Q1 2011, based on their rather clever 'RadioGauge' system, which measures the effectiveness of commercials.
There are some good ads on the list, and it prompted me to revisit some of my favourite radio commercials in my archive. And every time I go through them, I'd always drawn to this one.
Simple. Powerful. Effective.
Radio commercials can be beautiful.
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