Thursday, 6 December 2007

Wham Bam...

The wind of change has once again swept through the 3rd Floor of Leicester Square, where Capital 95.8, has had another re-shuffle.

Bam Bam, who only joined about 9 months ago, is no more. His show has been given to Lucio, who comes off Drive to make way for Greg Burns, who was joining to do mid mornings, but now that's gone to Margherita Taylor. Following things so far?

New MD Paul Jackson has wasted no time asserting his authority and stamping his mark on the output. Quite what this does for the authority of the current PD Scott Muller is another question, as it's all his changes that now seem to be being unravelled.

There's no doubt that Bam Bam is a talent broadcaster. Was Capital the right move for him? We'll never really know... but there now exists an opportunity for him to reinvent himself completely. My feeling is that he should do adult based speech radio on something like LBC or Talk Sport. That's where his talent lies and hopefully someone will see that.

And as for the changes at Capital. Greg Burns will be great on Drive. For me Lucio never really cut it on that show and maybe evenings is a better home for him. Margherita is a quality broadcaster, and I'm pleased for her that she's back 'front and centre' of the lineup.

One thing is for certain. Listeners don't really like change that often, and a number of significant changes to the music, production and line-up will leave the listeners wondering what it's all about. Imagine your favourite restaurant kept changing the menu, the decor, the layout. Eventually you'd find a new place to dine. We're all creatures of habit. We like consistency. Let's hope that the 'wind of change' has now died down at Capital. At least for a while!

1 comment:

adambowie said...

Now we know why you were being so nice!