Having a clear message works... in whatever arena you operate!
Owning a word in people's minds is a pretty good idea too...
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Nik Goodman
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About Me
- Nik Goodman
- London, United Kingdom
- Nik is a UK based media consultant who works with brands around the world, advising them on creativity in music, sound and content. He is Director of the creative production company Bounce Contact Nik by email: nik at thisisbounce.com
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3 comments:
I must say not only Obama's team did great job with a clear message but also - Obama used social technologies in very clever way - for PEOPLE to control the discussion. It wasn't about him - it was about people and the message they would communicate. If you look this against radio market, there are currently no stations in UK (at least London) market that deploys either of Obama's methods in their digital strategy...which in my opinion is a default practice these days. But unfortunately some programmers still live like it was 1992 :(
"The medium is the message"!
excellent points and the details are more specific than elsewhere, thanks.
- Thomas
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