Thursday, 27 October 2011

'Mix Radio' on the Nokia Lumia

I think it's widely accepted that increasingly radio stations need to offer more than just a music service with a nice brand behind it, if they are to continue to engage with listeners.

More and more streaming music services are available to consumers every single month, and this extends to handset manufactuers getting in on the action.

So to ensure they are keeping up with the pace, Nokia yesterday announced that as part of the new Windows phone... Nokia Lumia, you'll get something called 'Mix Radio'. It's a bit like a cross between iTunes, Spotify and Pandora... and a radio station!

It's nice that Nokia have chosen to use the word 'radio' as part of the offer... even if it's not how I'd traditionally define radio i.e. there's no human involved from the 'other side'. But let's leave that debate for now!!

So, now there's a little bit more competition for 'share of ear' and and even more choice for the consumer, which has got to be seen as a good thing. Whether this is a success for Nokia... we will see!

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