Thursday, 27 October 2011

RAJAR - Q3 2011; "Here are the votes from the UK radio listeners..."

The latest UK listening figures are out, (RAJAR Q3:2011) and again we find out which stations are a little more 'tasty' than others. There are some nice headlines to be read, including the fact that listening via a digital platform is up again with 22.8 million people now tuning in to radio via a digitally enabled receiver; so that could be on DAB, on Digital Television or over the Internet. The growth of digital inevitably continues. If you want to read some posts about the changing nature of radio in the UK and the growth of digital businesses, you'd be hard pressed to find better analysis than that provided by two people who look forward to this day with an unbridled and somewhat unnatural enthusiasm, for which we are all grateful... Matt Deegan and Adam Bowie.

Meanwhile, the market I get asked about most whilst on my travels, London, sees another game of musical chairs. Last time Magic had the best of it in the commercial world, holding top spot in both Reach and Share, but nothing stays the same for long in this market. Capital have jumped back up to Number 1 in Reach, and Heart have leapfrogged the contenders to become Number 1 in Share.

'Reach' (or Cume for our American readers) always seems to be the most quoted of figures, so here are the Top 10 Commercial Stations in London based on Weekly Reach for Q3:2011

1. Capital London 2.17 Million
2. Heart London 2.02 Million
3. Magic 105.4 1.99 Million
4. Kiss 100 FM 1.70 Million
5. Classic FM 1.40 Million
6. LBC 97.3 841,000
7. Absolute Radio 771,000
8. talkSPORT 717,000
9. Smooth Radio 612,000
10. Choice FM London 562,000

If you add in the BBC, things look a little different...

1. BBC Radio 4 2.77 Million
2. BBC Radio 2 2.29 Million
3. Capital London 2.17 Million
4. Heart London 2.02 Million
5. Magic 105.4 1.99 Million
6. BBC Radio 1 1.80 Million
7. Kiss 100 FM 1.70 Million
8. Classic FM 1.40 Million
9. BBC Radio 5 Live 1.31 Million
10. LBC 97.3 841,000

Capital no doubt benefited from the exposure that the Summertime Ball gave them, proving once again that visibility is a key ingredient in the mix... a theme I'll return to in the not too distant future. And the BBC once again show that they still produce quality radio, all be it with a rather expensive price tag.

It would be rude of me not to mention 'in dispatches' Absolute 80s. First, because it gives me another blatant opportunity to mention my weekly show on a Sunday morning from 9am-12pm that I present along with Dan McGrath, called 'Cafe 80s'. Subtle plug huh? However, that's not why I mention them on this occasion. It's because they have become the Number 1 commercial digital-only station in the UK, with 1.01 Million listeners a week. That's a rather healthy increase of just over 80% year on year. A rather 'peachy' result... so well done to all the team there.

Finally, if you're that way inclined, you can look at some pretty graphs for all stations on Media UK.

Right - that's enough 'numbers stuff' until February 1st 2012!

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